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    The impact of advertising on consumers’ buying behavior: the case of Safaricom Ethiopia, Addis Ababa, Ethiopia by Muluka Kedir Jemal, Kassegn Berhanu Melese

    Published 2025-12-01
    “…A convenience sampling technique was implemented to select and administer 384 consumers of Safaricom Ethiopia. The findings of the study revealed that impressive, memorable, and creative advertisement characteristics have a statistically positive significant impact on consumer buying behavior, while simple-to-understand, attention-grabbing, and honest ads do not. …”
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    Photographic self-fashioning. The role of photography in community-formation by the skagen painters by Mette Bøgh Jensen

    Published 2025-12-01
    “…The article examines how the group identity and the community are depicted in a number of photographs from the 1870s and 1880s, and analyses how these photographs can be viewed as performative acts, which helped bolster the group identity and community-formation. …”
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