Voters’ attitudes towards political parties’ communication: the case of Diepsloot voters in Gauteng, South Africa by Trevor Hlungwani, Siyasanga Tyali

“…The study sought to understand the effects and influences of political communication approaches on voters’ decision-making processes. The election periods used for the analysis are the 1999 to 2019 general elections. …”
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Emotional political advertising by Lynnette Fourie, Johannes Froneman

“…Against this background this article investigates the use of emotional persuasive appeals and negative messages in political newspaper advertisements in the North-West Province during South Africa's general elections in 1999. The results indicate that although all the parties in the study used emotional appeals, they mostly connected them to a policy issue. …”
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