Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective by Hina Naz, Muhammad Kashif

“…Thematic analysis was used to explore themes emerging from the data. Findings – Results reveal that using AI in marketing could lead to unintended consequences, such as perpetuating existing biases, violating customer privacy, limiting competition and manipulating consumer behavior. …”
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Cervical ripening at home or in hospital during induction of labour: the CHOICE prospective cohort study, process evaluation and economic analysis by Mairead Black, Cassandra Yuill, Mairi Harkness, Sayem Ahmed, Linda Williams, Kathleen A Boyd, Maggie Reid, Amar Bhide, Neelam Heera, Jane Huddleston, Neena Modi, John Norrie, Dharmintra Pasupathy, Julia Sanders, Gordon C S Smith, Rosemary Townsend, Helen Cheyne, Christine McCourt, Sarah Stock

“…Design The CHOICE study comprised a prospective multicentre observational cohort study using routinely collected data (CHOICE cohort), a process evaluation comprising a survey and nested case studies (qCHOICE) and a cost-effectiveness analysis. …”
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Explaining the Comprehensive Human-To-Human Marketig System in the Health Tourism Industry by Ali Pourang, Meysam Shirkhodaie, Mahmood Yahyazadeh far, Mohsen Alizadeh San, Masoomeh Tavangar

“…Interview transcripts were analyzed using Glaser’s grounded theory approach, involving: Open Coding: Generating 247 initial codes from interview data. …”
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Analyzing Macro-Regulation Strategies of the Digital Economy in Selected Countries and Providing Macro Components of Regulation for Iran by Fatemeh Kasaei Najafi, Afsaneh Vahedian, Hassan Yeganeh

“…This has led to calls for increased regulatory oversight of major technology platforms, focusing on their market power, use of personal data, and responsibility for the growing harm caused by online activities. …”
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