Understanding users’ gratification factors influence on fashion purchase behavior: mediating effect of attitude towards social media advertising by Win Min Thein

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Perceived Brand Authenticity as the Answer to Global Crises by Magdalena Grębosz-Krawczyk

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Online shopping styles of Millennials and Generation Z: Evidence from Indonesia by Arief Helmi, Yogi Suherman, Wa Ode Zusnita

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Research on the purchase intention and influencing factors of niche alcohol brand products among the young consumer groups by YANG Wenguang, CHEN Junli, NIE Xiaomin

Subjects: “…niche alcohol brands|young consumer groups|purchase intention|influencing factors…”
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Swipe, watch, engage by José Antonio Cortés Quesada, Arantxa Vizcaíno-Verdú

Subjects: “…Generation Alpha; TikTok; algorithm-driven content; digital trend; young consumer; social media…”
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Attitudes of young consumers towards innovations on the food market by Barska Anetta

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THE IMPACT OF TELEVISION ADVERTISING ON YOUNG CONSUMERS by Agnieszka Anna Siedlecka, Klaudia Juszczuk, Wioleta Kuflewska

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Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective by Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed, Rab Nawaz Lodhi

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Private labels and the purchasing behaviour of young Polish consumers in the market by Tomasz Zalega

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Gender in acceptance of augmented reality in e-commerce: An international perspective by Małgorzata Bartosik-Purgat, Wiktoria Rakowska

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RETRACTED: Nexus Between Consumer’s Motivations and Online Purchase Intentions of Fashion Products: A Perspective of Social Media Marketing by Feng Yu, Qian Wenhao, Zhou Jinghong

Subjects: “…young consumers…”
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Trends in young consumers’ behaviour - implications for family enterprises by Anna M. Nikodemska-Wołowik, Joanna Bednarz, Jeffrey R. Foreman

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Examining green packaging, branding, and eco-labeling strategies: The case of young consumers' perceptions and responses in F&B industry by Tai Nguyen Quoc, Nhan Nghiem Phuc, Ngoc-Hong Duong

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Consumption of sustainable renewable energy by Generation Z from a utilitarian perspective by Tatenda Tawandaa Chabata, Belinda Chiedza Senooane

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The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age by Zdenka Kádeková, Ingrida Košičiarová, Vladimir Vavřečka, Milan Džupina

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New ways and new quality in market research among young customers: Market research through creative ways of spending time: the case study of PLAYDO by Jolanta Maj

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Factors influencing the purchasing intentions of young ethiopian consumers toward locally made fashion apparel by Berihun Bizuneh

Subjects: “…Young consumers…”
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Determinants of e-pharmacy adoption and the mediating role of social influence among young users by Adetumilara Iyanuoluwa Adebo, Kehinde Aladelusi, Mustapha Mohammed

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Preferences for bio-textile sneakers: the interaction between social norms, environmental and social sustainability by Fabio Cevenini, Alessia Chelli, Sandra Notaro

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From awareness to action: the role of personal values and ethical stance in opposing slave labor in the fashion supply chain by Rodrigo Martins Baptista, Raquel Cymrot, Diógenes de Souza Bido, Ana Clara Kaneko Ebert, José Ricardo Baptista, Alcides Barrichello

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