Rational and Emotional Communication in Advertising in Women's Magazines in Brazil by Edward Robinson Marin, Nadia Kassouf Pizzinatto, Antonio Carlos Giuliani

“…This article investigated the incidence of rational and emotional arguments in messages from 5.536 advertisements of six women's magazines in Brazil (Claudia, Nova, Estilo, Marie Claire, Elle and Gloss), published between May / 2008 and August / 2009. …”
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Die uitbeelding van die vroulike rol in advertensies in Suid-Afrikaanse vrouelydskrifte by Angela Petersen

“…The purpose of the study was to determine the manner in which South African women are portrayed in South African women's magazines. For this purpose it was necessary to review the role of women in Western Society and to determine which historical factors had influenced this role. …”
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