DİJİTAL HALKLA İLİŞKİLER: FENOMENLER DİJİTAL MARKA ELÇİSİ OLABİLİR Mİ? by Filiz Balta Peltekoğlu, Emel Demir Askeroğlu

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Pengaruh self presentation, opinion leadership, customer engagement, dan self expression terhadap perilaku e-wom (studi kasus di bukit gado-gado kota Padang) by Nadhila Sari, Meizi Syafri Yendi, Kristiana Astuti, Kendis Anwar, Hani Maisyarah Batubara, Susi Evanita

Subjects: “…self-presentation, opinion leadership, customer engagement, self-expression, atitude to e-wom, intent to e-wom…”
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The influence of positive and negative electronic word of mouth review on hotel customer e-repurchase by Endang Tjahjaningsih, Dian Suprapti, Euis Soliha, Tristiana Rijanti

Subjects: “…e-wom, hotel costumer, e-repurchase…”
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USER-GENERATED REVIEWS AND OFFICIAL STAR RATINGS: CAN THE TWO WORK TOGETHER IN HOTEL EVALUATION SYSTEMS? by Femi Odebiyi, Vitaliya Gontar

Subjects: “…e-WOM…”
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USER-GENERATED REVIEWS AND OFFICIAL STAR RATINGS: CAN THE TWO WORK TOGETHER IN HOTEL EVALUATION SYSTEMS? by Femi Odebiyi, Vitaliya Gontar

Subjects: “…e-WOM…”
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E-WOM’A DAYALI ÇOK KRİTERLİ KARAR VERME TEKNİKLERİ İLE EN UYGUN OTELİN BELİRLENMESİ VE BİR UYGULAMA by Ramazan Göral

Subjects: “…e-wom…”
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ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİM: TÜKETİCİ MOTİVASYONLARININ ANALİZİ by Bayram Oğuz Aydın

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Relationship of positive valence WOM and customer loyalty in social media: trust, value co-creation, and brand image as mediators by Rhian Indradewa, Aris Riyanto

Subjects: “…wom, customer loyalty, trust, value co-creation, brand image…”
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Factors affecting attitudes toward e-shopping in the United Arab Emirates by Abdallah M. Elamin, Liaqat Ali, Ahmed Zain Elabdin Ahmed, Hazem Aldabbas

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The Gen Z preferences in choosing museum destinations by Ichwan Masnadi

Subjects: “…E-WOM…”
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The Effect of Service Quality, Brand Image, E-WOM, Customer Satisfaction on Customer Loyalty by Sahlani Sahlani, Endang Ruswanti

Subjects: “…Service Quality, Brand Image, E-WOM, Customer Satisfaction, Customer Loyalty…”
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Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z by Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela

Subjects: “…e-wom…”
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How destination image and trust mediate e-WOM's impact on halal tourism intentions by Dian Prihardini Wibawa, Yanto Yanto, Ariandi Zulkarnain

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Mapping the landscape of virtual word of mouth (v-WOM) in the tourism sector: A bibliometric review by Jyoti Jyoti, Jitender Kumar

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Distância psicológica no marketing de produtos nostálgicos para comunidades em diáspora: O caso venezuelano by Walter Palomino-Tamayo

Subjects: “…Marketing de diáspora, e-WOM, dimensões culturais, produtos nostálgicos, teoria do nível de interpretação.…”
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Does social media marketing enhance brand loyalty? identifying mediators relevant to local fast food industries by Effy Yuswita, Silvana Maulidah

Subjects: “…e-wom…”
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Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity by Emel Yıldız, Mahmut Koçan

Subjects: “…electronic word of mouth communication (e-wom)…”
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