Published 2017-12-01
“…In this instance, seduction is a rhetorical battle between logos and pathos.Studying the vocabulary of
wine tasting, then other fields with more of an ideological stake, such as antisemitism, the article will show how political activism enlists seductive values as a strategy to win the audience over.The article will stress the role of incantatory importance of ‘word ethos’ and will develop the concept of hypostello, to mean a rhetorical strategy of hiding one’s intentions. …”
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