Basis for developing the indicators of the library site performance by S. K. Kann

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On web-applications usability testing by Boris M. Basok, Alena N. Rozhanskaya, Sergey L. Frenkel

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Using web analytics tools to assess the effectiveness of means for promoting library resources by O. M. Udartseva, A. E. Rykhtorova

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Organic positioning strategies and digital consumer behavior: A study in Peru’s real estate sector by Socrates Deza-De-Souza-Ferreyra, Maria Jeanett Ramos-Cavero, Franklin Cordova-Buiza

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Customer Behaviour in Response to Disaster Announcements: A Big Data Analysis of Digital Marketing in Hospitality by Dimitrios P. Reklitis, Marina C. Terzi, Damianos P. Sakas, Christina Konstantinidou Konstantopoulou

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Research of the marketing instruments of adoption of management decisions in the field of planning and business development by A. S. Zinchenko, V. A. Kolosova

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A study of the effectiveness to use electronic educational resources with web analytics tools (on the example of a departmental University of the Ministry of Emergency Situations... by V. V. Bulgakov

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Website users’ segmentation to promote library resources and services by A. E. Rykhtorova, O. M. Udartseva

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Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech by I. V. Marakhina, V. A. Parkhimenko

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Evaluating the Work Efficiency of the Library in the Web Environment by O. M. Udartseva

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The Scientific Journal "Vestnik of the Medical Institute "REAVIZ": History, Challenges, and Perspectives by V. N. Shabalin, N. A. Lysov, O. N. Pavlova, A. A. Supil'nikov, E. A. Samsonova, E. Yu. Anosova, B. I. Yaremin

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An effective library website: a data-driven approach to its management using analytical tools by О. M. Udartseva

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Measurement of the Functional Size of Web Analytics Implementation: A COSMIC-Based Case Study Using Machine Learning by Ammar Abdallah, Alain Abran, Munthir Qasaimeh, Malik Qasaimeh, Bashar Abdallah

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Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus by L. I. Arhipova, E. N. Zhivitskaya, L. P. Knyazeva, I. V. Marakhina, V. A. Parhimenko

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