‘The Apex of Hipster XML GeekDOM’ by Lynne Siemens, Ray Siemens, Hefeng (Eddie) Wen, Cara Leitch, Dot Porter, Liam Sherriff, Karin Armstrong, Melanie Chernyk

Subjects: Get full text

Product videos “gone viral” by Lené Ehlers, Stephan van Schalkwyk

Subjects: “…viral marketing…”
Get full text

Beyond product placement by Bianca Wright

Subjects: Get full text

ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS by JULIANE SAß

Subjects: Get full text

Suppressing the Endogenous Negative Influence Through Node Intervention in Social Networks by Satoshi Furutani, Tatsuhiro Aoshima, Toshiki Shibahara, Mitsuaki Akiyama, Masaki Aida

“…Viral marketing, a marketing strategy that utilizes word-of-mouth (WOM), is effective in increasing brand awareness and acquiring new customers, as WOM allows information to reach a large audience in social networks. …”
Get full text

La transformation de la politique sur Internet : de la politique-spectacle à la cyberdémocratie d’activisme citoyen by José Luis Dader

“…The political videos in Youtube, the viral marketing and the twitter-craziness boost the political hype impact but they only strength, most of the times, the propagandist distortion instead of the analysis of electoral proposals and the basic data of policy management. …”
Get full text

Information Entropy Based on Propagation Feature of Node for Identifying the Influential Nodes by Linfeng Zhong, Yu Bai, Yan Tian, Chen Luo, Jin Huang, Weijun Pan

“…For understanding and controlling spreading in complex networks, identifying the most influential nodes, which can be applied to disease control, viral marketing, air traffic control, and many other fields, is of great importance. …”
Get full text

Ranking Influential Nodes in Complex Networks with Information Entropy Method by Nan Zhao, Jingjing Bao, Nan Chen

“…Influential nodes play an enormous role during the evolution process of information dissemination, viral marketing, and public opinion control. The sorting method of multiple attributes is an effective way to identify the influential nodes. …”
Get full text

Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism by Huan-Ming Chuang, Chien-Ku Lin, Da-Ren Chen, You-Shyang Chen

“…Our research findings provide insightful managerial implications and suggest that the viral marketing of ecotourism protection is concerned with practitioners and academicians alike.…”
Get full text

On the Shoulders of Giants: Incremental Influence Maximization in Evolving Social Networks by Xiaodong Liu, Xiangke Liao, Shanshan Li, Si Zheng, Bin Lin, Jingying Zhang, Lisong Shao, Chenlin Huang, Liquan Xiao

“…Influence maximization problem aims to identify the most influential individuals so as to help in developing effective viral marketing strategies over social networks. Previous studies mainly focus on designing efficient algorithms or heuristics on a static social network. …”
Get full text

Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets. by Ashley Amson, Mariangela Bagnato, Lauren Remedios, Meghan Pritchard, Soulene Sabir, Grace Gillis, Elise Pauzé, Christine White, Lana Vanderlee, David Hammond, Monique Potvin Kent

“…Marketing techniques varied: influencers popular with females used songs or music (53% vs 26%), other influencers (26% vs 11%), appeals to fun or coolness (26% vs 13%), viral marketing (29% vs 19%), and appeals to beauty (11% vs 0%) more commonly. …”
Get full text

Designing a Digital Branding Pattern in Healthy Agricultural Products by Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif

“…The use of the main components of Internet marketing, such as e-mail, online stores, websites, social networks, viral marketing and content increases the contact points with actual and potential customers and shortens the distance between the product supply and the consumer market, and enables receiving feedback from the brand community. …”
Get full text