Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer by Beata Piątkowska

Subjects: “…value co-creation…”
Get full text

Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study by Meysam Fakharyan, Ali Hosseinzadeh, Hadi Bastam

Subjects: Get full text

Recessive transition of rural residential land use from the perspective of value co-creation: A case study of Yiwu City, Zhejiang by ZHANG Cong, LONG Hualou, FENG Dedong

Subjects: “…value co-creation|recessive transition of land use|rural residential land redevelopment|yiwu…”
Get full text

Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products by Rae Secioria, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Muhammad Gunawan Alif

Subjects: Get full text

The role of religious brand community support to increase value co-creation in market religio-centric by Ken Sudarti, Hendar Hendar, Nabila Tharrazana

Subjects: Get full text