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Providing a paradigmatic model of return on investment in the training of employees in the petrochemical industry
Published 2024-05-01“…Theoretical experts include university professors in the field of human resource management who have scientific publications in the form of books and articles in this field. …”
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82
Evaluating the role of environmental advertising on the use of eye movements towards the brand
Published 2025-02-01“…The statistical population in the qualitative section includes a group of restaurant chain experts (university professors, executive managers, and consultants), sampling continued with the purposeful method until reaching theoretical saturation (15 interviews). …”
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83
Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies
Published 2024-06-01“…The statistical sample in the qualitative stage included 12 experts and university professors in the fields of marketing management, experts in the field of food industry companies, and consumer behavior. …”
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