Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation by Abdelhamid K. Abdelmaaboud, Ana Isabel Polo Peña, Abeer A. Mahrous

Subjects: “…University branding…”
Get full text

Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

Subjects: Get full text

Key tools for conducting an information audit of a higher education institution by К. A. Arzhanova, V. S. Starostin

Subjects: Get full text

75 YEARS OF MEPHI’S HISTORY: CONTINUITY OF EDUCATIONAL INNOVATIONS by I. E. Zadorozhnyuk

Subjects: Get full text

Management of Digital Communications with Target Groups by Leading Russian Universities by E. V. Brodovskaya, A. Yu. Dombrovskaya, V. A. Lukushin

Subjects: Get full text

The university brand as a factor in attracting applicants by I. I. Cherkasova, V. V. Cherkasov, A. V. Cherkasov

Subjects: “…brand, educational institution brand, brand personality, russian universities, brand personality model, brand personality assessment…”
Get full text