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Universal Typeface. Innovation without Style
Published 2019-06-01“…However, the idea of the Bauhaus, which innervated the debate and the practice of the project in Europe and in the USA (and beyond) for decades, has resulted into some kind of International Style which, in typography, corresponds to the Universal typeface of Herbert Bayer (1925). This article aims to highlight how the universal typeface, that today represents the ‘style’ of Modernity, was in the beginning innovation in its purest: a configuration aimed at effect, to achieve maximum result with minimum effort, both from an economic and technical-productive, and from a functional point of view, readability and visual perception; and how the most interesting aspect is not the form itself – re-proposed, equal to itself, for almost a century – but its underlying design principle.…”
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SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT
Published 2022-03-01“…According to the elements, those signs may appear in the form of verbal and nonverbal, such as music, sound effect, typeface, anatomy of letters, font size, shape, color, motion (kinetic typography), model, and situation. …”
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Applicability of a computer retinal model for scale-dependent investigation of legibility problems
Published 2025-02-01“…Selecting an appropriate typeface is crucial in typography, web design, and other applications where text readability is essential. …”
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Elements of Document Design
Published 2012-07-01“…Where the principles of document design provide considerations for overall document layout, the elements of document design focus on these specific visual elements that make up the visual content of the document: text and typefaces, visuals, graphics, color, and white space. …”
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Elements of Document Design
Published 2012-07-01“…Where the principles of document design provide considerations for overall document layout, the elements of document design focus on these specific visual elements that make up the visual content of the document: text and typefaces, visuals, graphics, color, and white space. …”
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