Estudio comparativo de las estrategias de comunicación transmedia para exposiciones temporales de moda en el Centro de Arte Alcobendas y la Sala El Águila by Julio González Liendo

Subjects: “…comunicación transmedia…”
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Itinerarios híbridos para lectores modernos. Un enfoque transmediático para textos de fantasía épica / Hybrid itineraries for modern readers. A transmedia approach to epic fantasy texts by Isabel Jerez Martínez, Eduardo Encabo Fernández

“…The main goal is to analyse the horizon of expectations of the reader in accordance with an era of transmedia manifestations, but which at the same time requires a social need for the hero. …”
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El lugar de la Antropología audiovisual : metodología participativa y espacios profesionales by Juan Robles

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Immersion, médias sociaux et récit transmédiatique by Philippe Gauthier

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Expect the Unexpected: My Little Pony: Friendship is Magic and the Creation of a Double Audience by Isabelle Licari-Guillaume

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Como ler os textos literários na era da cultura digital? by Edgar Roberto Kirchof

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GELENEKSEL MECRALARDA ÇAPRAZ MEDYA VE TRANSMEDYA ANLATILARI ÜZERİNE BİR İNCELEME: AĞIR ROMAN ÖRNEĞİ by Nursel Bolat

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Haber Oyunları: Deneyimlenebilir Gerçeklik, Ludenik Haber Okuma, Amaç ve Normların Çatışması by Sinan Kaya, Vera Cengiz

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COVID-19 Pandemic as a Factor for the Paradigm Shift in International Communications. Book Review of ‘Pandémie médiatique. Com de crise/crise de com’ by S. Fouks by T. Yu. Lebedeva, L. V. Minaeva, A. D. Krivonosov

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Weaving Archives. Riusare, reinventare e riprogettare i dati tessili by Margherita Tufarelli, Paolo Franzo

“…The contribution analyzes the case study Prato Phygital, a project concluded in 2023 that saw the collaboration of universities, public institutions, museums and enterprises engaged in the elaboration of transmedia digital content from the materials of the business archives of the textile company Marini and the archives of the Museo del Tessuto in Prato. …”
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Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse? by Pavel Sidorenko-Bautista, Bárbara Castillo-Abdul, José-María Herranz-de-la-Casa, María Abellán-Hernández

“…The study emphasizes the role of user participation and the participatory logic required by transmedia strategies as a formula to explore the interactions between brands and users in the metaverse. …”
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Fanpower and Characters’Migration by Maria DICIEANU

“…Furthermore, the entire idea of transmedia narratives is based on the users’ shifting situations and individuals over several platforms. …”
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Slache, le rire brusseleir de la radio à la bande dessinée by Benoît Crucifix, Sébastien Hermans

“…The article takes up the issues of this transmedia circulation between sound culture and graphic culture in terms of materiality, seriality and auctoriality.…”
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De l’imaginaire des retombées au Bunker Bildungsroman : l’imaginaire nucléaire après l’utopie by Anindita Banerjee

“…Through the structures and capabilities of transmedia storytelling, Metro 2033 transforms fallout fantasy into a new, collaboratively produced and performed narrative, coined “bunker bildungsroman”, fostering hyper-reading and participants’ own narratives of emergence. …”
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Fiction’s Afterlives: Character Migration and Reading Memory by Ivan CALLUS

“…The migration of characters across literary and paraliterary texts is quite routinely discussed in theories of intertextuality, in postmodernist poetics, and in the critical discourse surrounding transmedia. This paper, conversely, looks at characters who fail to effect any migration and who fall away from reading memory (both individual and collective). …”
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Les séries de science-fiction au croisement d’un genre fictionnel et d’une forme narrative audiovisuelle by Florent Favard, Hélène Machinal

“…The prevalence of the serial form in recent years encourages us to consider the genre of science fiction in the light of television seriality, by placing these two elements within a critical dialectic to explore the dynamics between a narrative form and a fictional genre, and the relationship of mutual benefit that is woven between these two objects of study, within a transmedia context. It will thus be a question of answering two reciprocal questions: what does the genre of SF bring to the television seriality? …”
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“aaaaaaaaaaaaaaaaaaaaaaaaaambition makes you look [pretty] ugly”: Mass consumption and computer-generated art in Radiohead’s OK Computer by François Hugonnier

“…OK Computer being thoroughly transmedia, all the elements (musical, linguistic and visual) surrounding its 1997 release are taken into account in this article, which analyses the paradox of mass-consumption denunciation, engages in cryptic decoding, and envisions this record as the first step in the band’s innovative adjustments to new technologies, be they musical or commercial.…”
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Playing rogues by David Matencio

“…The analyses will be supported by a theoretical framework based on existing bibliography about agency, videoludic narrative, mechanics, and Picaresque Literature with the objective of offering a comprehensive description of Picaresque experiences while also explaining them as a transmedia phenomenon that demonstrates the influence of Picaresque Literature in video games. …”
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Un universo en mil hojas. La configuración de sentidos generadores de hipermediaciones en un grupo de Facebook construido por fanáticos latinoamericanos tras el consumo audiovisual... by Carlos  Soto  Antunez, Antoine Faure

“…Thus, we address the transmedia phenomenon of the configuration of senses on the significant audiovisual language of the Bridgerton series on Netflix. …”
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The structuring of the metaverse through the info-noospheric optics by Aleksandr A. Yefanov

“…The metaverse is considered as the highest level of implementation of transmedia extensions, ensuring subordination to media processes both in online and offline modes. …”
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