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    The university brand as a factor in attracting applicants by I. I. Cherkasova, V. V. Cherkasov, A. V. Cherkasov

    Published 2023-01-01
    “…It is shown that the developed model can be used for communication with applicants, it allows to see the differences of one university from another, translates the values of the university, forms its vision of the target audience.Scientific novelty. …”
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