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Digital mapping of soil salinity with time-windows features optimization and ensemble learning model
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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach
Published 2024-03-01“…The customer journey is comprised of three stages: pre-purchase, during purchase, and post-purchase, with numerous touchpoints where multiple stakeholders may shape the customer experience at each stage. Within the tourism industry, analyzing and identifying the touchpoints of tourists throughout their customer journey can aid destination managers and businesses in developing a meaningful and enduring experience for tourists. …”
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Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study
Published 2024-03-01“…ObjectiveAs competition intensifies in the tourism sector, hotel operators and managers recognize the significance of fostering innovation for gaining a competitive advantage. …”
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Rekomendasi Pengembangan Fasilitas Wisata Tugu Pahlawan Surabaya Melalui Visualisasi Dashboard Hasil Klasifikasi Analisis Sentimen Ulasan Pengunjung
Published 2022-02-01“…Abstract Tugu Pahlawan Surabaya is one of the mainstays of tourism in Surabaya city which always tries to pay attention to visitor reviews as a reference for evaluation. …”
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Groundwater vulnerability and, risk assessment of seawater intrusion for the development of a strategy plan towards sustainability: Case of the Souss-Massa coastal area, Morocco
Published 2025-02-01“…Study focus: The Souss-Massa coastal area (SMCA) is known for tourism, fishing, and agriculture activities, which require intensive pumping of groundwater. …”
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Presentation of knowledge sharing model in Bank Maskan Iran
Published 2024-06-01“…The results in the qualitative part showed that 6 structures include: causal conditions (with 3 dimensions of universality and inevitability, the need to change the attitude towards branding, urban brand identity), contextual conditions (with 3 dimensions of brand structural coherence, urban branding, strategic location of city), intervening conditions (with 3 dimensions of tourist behavior pattern, investment/financing, environmental factors), dimensions of the phenomenon (with 3 dimensions of creating a platform for smart tourism, attention to stakeholders, integrated urban brand management), strategies (with 3 dimensions of urban advertising system improvement, smart urban branding design, urban brand culture), and consequences (with 3 dimensions of social capital development, development of quality of life, competitive power of urban brand). …”
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Sensory Marketing in the Quality of Service of the Hotel El Libertador in the City of Riobamba
Published 2021-08-01“…Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. …”
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The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and...
Published 2024-03-01“…ObjectiveIn the last decade, the role of hotels in the economic development of countries has become more apparent, and it has caused the tourism industry-especially hotel management - to be given a lot of attention in developing countries. …”
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