Showing 2,961 - 2,980 results of 3,029 for search '"tourism"', query time: 0.08s Refine Results
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    Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach by Mostafa Esmaeili Mahyari, Mohammad Ghaffari, Hamid Reza Irani, Elham Ebrahimi

    Published 2024-03-01
    “…The customer journey is comprised of three stages: pre-purchase, during purchase, and post-purchase, with numerous touchpoints where multiple stakeholders may shape the customer experience at each stage. Within the tourism industry, analyzing and identifying the touchpoints of tourists throughout their customer journey can aid destination managers and businesses in developing a meaningful and enduring experience for tourists. …”
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  10. 2970

    Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study by Meysam Fakharyan, Ali Hosseinzadeh, Hadi Bastam

    Published 2024-03-01
    “…ObjectiveAs competition intensifies in the tourism sector, hotel operators and managers recognize the significance of fostering innovation for gaining a competitive advantage. …”
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    Rekomendasi Pengembangan Fasilitas Wisata Tugu Pahlawan Surabaya Melalui Visualisasi Dashboard Hasil Klasifikasi Analisis Sentimen Ulasan Pengunjung by Fawwaz Roja Mahardika, Ahmad Afif Supianto, Nanang Yudi Setiawan, Raden Sandra Yuwana, Endang Suryawati

    Published 2022-02-01
    “…Abstract  Tugu Pahlawan Surabaya is one of the mainstays of tourism in Surabaya city which always tries to pay attention to visitor reviews as a reference for evaluation. …”
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    Presentation of knowledge sharing model in Bank Maskan Iran by Maryam Firoozi, ahmad vedadi, alireza Amirkabiri

    Published 2024-06-01
    “…The results in the qualitative part showed that 6 structures include: causal conditions (with 3 dimensions of universality and inevitability, the need to change the attitude towards branding, urban brand identity), contextual conditions (with 3 dimensions of brand structural coherence, urban branding, strategic location of city), intervening conditions (with 3 dimensions of tourist behavior pattern, investment/financing, environmental factors), dimensions of the phenomenon (with 3 dimensions of creating a platform for smart tourism, attention to stakeholders, integrated urban brand management), strategies (with 3 dimensions of urban advertising system improvement, smart urban branding design, urban brand culture), and consequences (with 3 dimensions of social capital development, development of quality of life, competitive power of urban brand). …”
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    Sensory Marketing in the Quality of Service of the Hotel El Libertador in the City of Riobamba by Diana Carolina García Mayorga, Jorge Antonio Vasco Vasco, Juan Carlos Montufar Guevara

    Published 2021-08-01
    “…Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. …”
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    The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and... by Rasoul Nosratpanah, Samad Barani, Aref Ashrafzadeh, Gholamhosein Atashi

    Published 2024-03-01
    “…ObjectiveIn the last decade, the role of hotels in the economic development of countries has become more apparent, and it has caused the tourism industry-especially hotel management - to be given a lot of attention in developing countries. …”
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