Suggested Topics within your search.
Suggested Topics within your search.
-
141
Presenting the local model of increasing the market share in Iran's dairy industry with a qualitative approach
Published 2024-08-01“…In recent years, an increasing number of experts and business theorists assume that one of the ways to increase the efficiency of a company is to increase the market share, but not paying attention to the factors of increasing the market share can sometimes cause trouble as well as less profit for a company and also will undoubtedly follow more risks (Rajani et al, 2023). …”
Get full text
Article -
142
The intellectual paradigm and scientific mapping of brand image in International Researches
Published 2025-02-01“…The main elements of a positive brand can include logos, slogans and signs that reflect the organization's key values (Kim & Chao, 2019). Theorists believe that all products can be represented by applicable, symbolic, or experiential elements that create a brand image. …”
Get full text
Article