NS MATRIX AS A MARKET RESEARCH ANALYSIS METHOD: MAKING DECISIONS ON PRODUCT POSITIONING by Viktor Nikolenko, Svitlana Ivanova

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The role of digital technologies in increasing the competitiveness of branded products by N. V. Kokoreva, S. A. Silina

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Features of consumer behaviour in the sphere of fast food catering on the Moscow market by A. N. Timokhovich, A. A. Bekreneva

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TÜKETİCİLERİN İNTERNET REKLAMLARINA YÖNELİK TUTUMLARI by Fatma Uçar

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How do consumers evaluate buffalo meat? by Ricardo Alexandre Silva Pessoa, Marilia Celeste Tavares Fernandes, María Luciana Menezes Wanderley Neves, Thales Freire Arival, Fabiana Carvalho Vasconcelos Pessoa

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Kargo Hizmetlerinin Pazarlanmasında Tüketici tercihlerini Etkileyen Faktörler: Malatya’da Bir Alan Çalışması by Ahmet Ünal, Mustafa Yücel

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PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME by Berkant Yılmaz

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Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective by Aiman Sultan, Ammara Mubashar, Um-e-Rubbab

Subjects: “…Consumer Characteristics…”
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Navigating the energy crisis: automakers’ coopetition strategies under dual credit policy by Yuan Kaifu, Wang Chuanji, Xiao Fang

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Using the Perspectives of Kentucky Family and Consumer Sciences Extension Agents to Develop a Sustainable Eating Curriculum by Lindley Barker, Heather Norman-Burgdolf, Annie Koempel, Katie Pickford, Tammy Stephenson, Dawn Brewer

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Online travel agencies: factors influencing tourists’ purchase decisions by Ivete Pinto, Conceição Castro

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Disease outbreak in wildlife changes online sales of management items by Tomohiko Endo, Shinya Uryu, Keita Fukasawa, Jiefeng Kang, Takahiro Kubo

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The Impact of Consumer Engagement with Gamified Branded Apps on Gameful Experience in Emerging Markets: An Empirical Study by Amir Zaib Abbasi, Linda D. Hollebeek, Maria Hassan, Ding Hooi Ting, Eliis Salm, Vytautas Dikcius

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Price response to consumer attention during major animal epidemics in developing markets: perspectives from the influence of information and emotion contagion by Xia Li, Xia Li, Jing Ji

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Consumer Information-seeking for Social Products by Peter Schafer, Nina Overton

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Changes in Consumer Food Preferences in EU Countries from 2001-2013 by Grzegorz Koszela, Luiza Ochnio

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ÇOCUKLARIN TÜKETİCİ OLARAK SOSYALLEŞME SÜRECİNDE TV REKLAMLARININ VE AİLENİN ROLÜ HAKKINDA TEORİK BİR ÇALIŞMA by Nil Dal, Veysel Dal

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Pazarlamanın Yükselen Yıldızı Influencer Marketing: Influencer Takipçilerinin Satın Alma Davranışını Belirlemeye Yönelik Bir Araştırma by Kadir Canöz, Özge Gülmez, Gizem Eroğlu

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Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa by Miriam-Miri Retief, Bertha Jacobs, Ann-Marie Fiore

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Consumer sentiment of the regional youth by I. N. Dementieva

Subjects: “…consumer sentiment…”
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