“Ukhta is the Birthplace of the First Russian Oil” as a Brand of University’s Information Policy by O. I. Belyaeva, A. N. Kustyshev

Subjects: “…information policy, corporate positioning, territory brand, brand potential, symbolic event, symbolic capital…”
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Regional economy development using event marketing tools and tender procedures by E. A. Ivanova, V. A. Shlein

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Scalable territorial identity – Designing the communication of complexity by Luca Casarotto, Monica Oddone

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BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY by M. Makashev

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Digital marketing in mountain tourism: Challenges of the new time and development priorities by Purhani Safar Hasan, Mamedova Sevda Binyat, Mamatkulova Shoira, Shodieva Gulnoza

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COMMUNICATION MECHANISM OF TERRITORY BRANDING by M. Makashev

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Digital marketing in mountain tourism: Challenges of the new time and development priorities by Purhani Safar Hasan, Mamedova Sevda Binyat, Mukumova Dilrabo, Esanmurodova Nilufar

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Competitiveness of city geo-brand assessment: selecting the research methodology by I. Yu. Aleksandrova

Subjects: “…territorial branding…”
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The role of territory branding in university development of international relations by Viktoriya A. Pulkina, Georgy V. Korshunov

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