The role of product placement in feature films and broadcast television programme by De la Rey van der Waldt

“…Product names are increasingly being featured in films and television programmes. Companies are increasingly seeking to broaden their marketing campaigns to include product placement in broadcast media to confirm the product’s brand identity or to reach different audiences effectively. …”
Get full text

The interactive nature of reality television by Heidi Penzhorn, Magriet Pitout

Subjects: Get full text

Al Ababeed : filmer Zénobie comme une héroïne nationale by Thomas Richard

“…The Syrian television programme Al Ababeed, broadcast in 1997, follows the events that led to the fall of Palmyra and the end of Zenobia's power. …”
Get full text

« E jauner un dis isch e rouger » : productions en alsacien de très jeunes locuteurs (moins de 10 ans) dans le premier quart du xxie siècle by Pascale Erhart

“…This article analyses the productions of young children who speak Alsatian and were interviewed for the Frach oder Frech segment of the regional television programme Rund Um broadcast on France 3 Alsace during 2021-2022. …”
Get full text

Kleuters se persepsie van televisieadvertensies by Natasja Basson

“…When video stimulus material, containing both ads and programmes were showed, most of the children could only remember that they had seen a television programme. Most of the children could not define a television commercial and the results showed that most of the children did not know what the objectives of television commercials are. …”
Get full text

Television viewing and personality needs of South African adolescents by Daan van Vuuren, J .J. de Beer, S.H.C. du Toit

“…In this paper, results of a longitudinal study of the relationship between certain personality needs on the one hand and the television viewing behaviour and television programme preferences of adolescents on the other hand, are discussed. …”
Get full text

Peculiarities of Operator Shooting of Television Programs in Interiors by Баталіна Христина, Дмитро Шатило

“… The purpose of the research is to examine the distinctive characteristics of the process of filming television programmes in the interior and their impact on visual art and audience perception. …”
Get full text

THE FORMATION OF THE BUDGET OF THE TV COMPANY METHOD OF VALUATION OF COST OF PRODUCTION by M. Nemirovskaya, A. Uvarova

“…The necessity of applying formalized methods of evaluating labor and resource intensity of production of television programmes of various kinds. Describes the systematic parameters that determine these parameters. …”
Get full text

The use of television by blacks in the PWV area by S. J. Bekker

“…The results indicate that the majority of the respondents are satisfied with these television programmes of the SABC. It appears as if the model, which was tested for the whole sample regarding various programmes, should be adapted to enhance its applicability for intercultural studies and the use of television in general …”
Get full text

TV advertising and children’s consumer culture by Reda Ponelienė, Sigitas Balčiūnas

“…The authors state that children recognize TV advertisements shown for them, make a distinction between advertisements and other television programmes, and have a certain knowledge about them. …”
Get full text

Televisie- en Videokykpatrone in die gesin by Maretha de Waal

“…The findings indicate that most of the parents and their children watch television as a family and that certain television programmes can stimulate conversations and can improve relations among family members. …”
Get full text

Here We Go Again by Kate Ngai

“…This article examines how individuals engage with scripted television programmes, focusing on fan behaviours associated with their fan objects. …”
Get full text