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    Anthropomorphism in artificial intelligence: a game-changer for brand marketing by Sofia Gomes, João M. Lopes, Elisabete Nogueira

    Published 2025-01-01
    “…Abstract The expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has revolutionized digital marketing strategies, transforming how companies reach and engage customers. This technological innovation is reshaping digital interactions between companies and consumers, offering a more personalized and efficient experience. …”
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    A Software Tool for Assisting Experimentation in Dynamic Environments by Pavel Novoa-Hernández, Carlos Cruz Corona, David A. Pelta

    Published 2015-01-01
    “…Currently, there are several technologies whose methods, problems, and performance measures can be implemented. …”
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    Associative Portrait of a Russian Student in the Context of the Emergency Transition to Distance Learning by L. I. Baturina, A. Yu. Simakov

    Published 2023-01-01
    “…During the pandemic, a lot of research has been done on the topic of digital technologies. Our work reveals new aspects of the issue under study and contributes to a multifaceted analysis from the point of view of socio-psycholinguistics, applying an associative approach to the study of a person’s language experience, his cognitive activity, cognitive “processing” of perceived reality, which materializes in the language experience of an individual. …”
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    Environmental innovations as factor of development of petrochemical industry in Russia by A. I. Shinkevich, S. S. Kudryavtseva, Yu. N. Khakimullin, M. I. Farakhov

    Published 2021-11-01
    “…Problem statement (Relevance): the article reflects the current directions of improving the environmental safety of petrochemical production through the development and implementation of environmental innovations that meet the requirements of new technological methods of production. Objective: development of methodological tools for assessing resource efficiency and analysis of the processes of introducing environmental innovations in the petrochemical complex. …”
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