Presenting the Development Model of Active Sports Tourism with an Economic Approach: the Share of Health-Oriented Sports in the Gross Domestic Product by Zahra Sohrabi, Mehrdad Moharam Zadeh, Rasool Nazari

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CHALLENGES FOR SPORT PEDAGOGY DUE TO THE INFLUENCE OF MARKETING ON CONTEMPORARY SPORT by Leandro de Melo Beneli, Marcelo Weishaupt Proni, Paulo Cesar Montagner

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Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands by Matheus Frohlich Marquetto, Nelson Guilherme Machado Pinto, Márcia Zampieri Grohmann, Luciana Flores Battistella

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Sports marketing strategy and its relationship to the competitive advantage of institutional clubs in Iraq by Ali Rashid, Thamer Rija

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A FRAMEWORK FOR THE DEVELOPMENT OF INTERNATIONAL MARKETING IN SPORT by Boris MILOVIC, Maksim VOJVODIC

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Investigating the Obstacles to the Development of Sports Marketing in Guilan Province by Jalil Pourzarnegar

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The Impact of Social Media on Sports Marketing and Consumer Engagement by Paula Alina APOSTU, Maria Daniela MACRA-OȘORHEAN, Radu-Tiberiu ȘERBAN, Ioan-Cătălin CIOCOIU, Velu-Sebastian BARTHA

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Sports Marketing and Management: Strategies for Success in the Digital Age by Gheorghe JINGA

Subjects: “…sports marketing…”
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The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports by Alexander Vasilyevich Labudin, Amir Mukhtarovich Shamchalov

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Tasks of sports marketing by Yu. A. Sukhanovsky, A. A. Matsulenko

Subjects: “…sports marketing…”
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Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football by Pâmela de Souza Dias, Plínio Rafael Reis Monteiro

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The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports by Alexander Vasilyevich Labudin, Amir Mukhtarovich Shamchalov

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“Say hello to Halo”: the halo effect in sports by Gerd Nufer

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Changing direction in sports marketing: Flexibility in the digital age by Masoud Darabi, Maryam Hosseini Asgarabadi

Subjects: “…sports marketing…”
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Spanish sport facilities: differences between public and private, and according to their business model (Las instalaciones deportivas en España: diferencias entre públicas y priva... by Jose Antonio Santacruz Lozano, María Espada Mateos, Angel Clemente Remón, José Emilio Jiménez-Beatty Navarro

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Developing a Paradigm Model for Sports Marketing in Iranian Schools by Soroush Arianpour, Hadi Bagheri, Seyed Karim Saadat Mirghadim, Seyed Ehsan Hoseiny

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The reasons interfering visit of paid sports and improving lessons by potential clients by P. V. Pasechnik

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When the Face of the Ad Is Bigger than the Brand: How Zlatan Ibrahimović Redefined Advertising with Athletes by Árpád Ferenc Papp-Váry

Subjects: “…sports marketing…”
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Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders by Vlad ROŞCA

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A Critique Review of the book Fundamentals of Sports Marketing by Hamid Ghasemi

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