Presenting the evaluation model of financial technology policies in National Bank of Iran by Vahid moradi, changiz mohammadi zadeh, ali farhadi mahali

“…Also, fintech market development strategies include community participation in the marketing process, use of social networks, smart and optimal advertising, useful and valuable content production, branding, adaptation of communication strategies to the nature of the fintech market, geographic and cultural segmentation of the market, as well as customer education. …”
Get full text

Presenting Iran's new economic diplomacy model with an export approach for neighboring countries with an emphasis on cultural and media diplomacy capacities by sekhavat kheirkhah, sayed Ali Tabatabai Panah, Alireza Soltani, Hamid Reza Shirzad

“…Communication and media theories In studying the theories related to the media and especially social networks, we come across three important theories; Giddens' construction theory believes: the actions of people affect structures (Giddens, 2005). …”
Get full text

The intellectual paradigm and scientific mapping of brand image in International Researches by Maryam Najafi Yazdi, Seyed Hassan Hataminasab, Shahnaz Nayebzadeh

“…The role of mass communication tools and social networks in brand image needs further investigation. …”
Get full text

Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies by maziar Ghasemzadeh Sangroudi, karim hamdi, SHADAN VAHABZADEH MUNSHI

“…In relation to the result obtained from the analysis of the tenth hypothesis in relation to social factors, the following suggestions are presented: creating a customer club, creating pages in the space of social networks to increase interaction with customers, inserting a slogan related to social responsibility on the packaging  In relation to the result obtained from the analysis of the eleventh and twelfth hypotheses in relation to communication factors, the following suggestions are presented: the use of attractive colors in product packaging; providing detailed information regarding the ingredients used in the product's manufacture; using the appropriate logo on the packaging. …”
Get full text