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    Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity by Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi

    Published 2024-10-01
    Subjects: “…Social Media Marketing, Consumer Brand Engagement, Consumer-Based Brand Equity, Perfume Brand…”
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    Unraveling the linguistic features of Facebook comments amidst live press conferences by Shin Yi Chew, Jie Ting Jiang, Siak Bie Soh

    Published 2024-12-01
    Subjects: “…Facebook, Linguistic Features, Live Press Conferences, Online Communication, Live Streaming, Social Media Posts…”
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