Creative tourism experience: exploring the influence of novelty-seeking, perceived coolness and servicescape on behavioral intention by Sri Astuti Pratminingsih, Fansuri Munawar, Christina Lipuringtyas Rudatin

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Marketing de intangíveis: A servicescape e o uso das evidências físicas para a projeção dos ambientes de serviço by Marcelo da Silva Schuster, Valéria da Veiga Dias, Luciana Flores Battistella

Subjects: “…servicescape…”
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Evolución del marketing experiencial: una aproximación teórica a su definición - Revisión Sistemática de Literatura by Luisa Fernanda Sabogal Russi, Sandra Patricia Rojas-Berrio

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Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity by Emel Yıldız, Mahmut Koçan

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