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2621
Analysis of the impact of the quality of service to the elderly on their loyalty through a Memorable experience and satisfaction among the elderly in 5-star hotels in Mashhad.
Published 2024-06-01“…Abstract The purpose of this research is to analyze the effect of the quality of service to the elderly on their loyalty through a memorable experience and satisfaction among the elderly customers of 5-star hotels in Mashhad. The research method is applicable in terms of purpose and the method of data collection is descriptive-survey. …”
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2622
Analyzing the discourse of tourism development with a justice-oriented and moderate approach
Published 2024-09-01“…Abstract The aim of the current research is to analyze the discourse of tourism development with a justice-oriented and moderate approach. The present research method was discourse analysis and applicable in terms of purpose. …”
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2623
Analysis of the focal relationship of level five leadership with school organizational excellence
Published 2024-05-01“…According to the classes of the research society such as the type of region (rich, semi-rich and deprived), the number of cities/districts (39), and gender (male and female) by proportional stratified random sampling method and based on the Cochran formula, a sample of 375 people was selected. The research method is quantitative, descriptive and correlational. …”
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2624
The intellectual paradigm and scientific mapping of brand image in International Researches
Published 2025-02-01“…By collecting studies, the current research identifies important areas in the field of brand image, and provides solutions for future studies. Research method The current research was conducted with the aim of analyzing the intellectual paradigm and providing a scientific mapping of international research in the field of brand image. …”
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2625
Providing digital human resource management model
Published 2024-11-01“…Research methodology The current research method is data-based analysis. The statistical population of the research includes specialists and experts familiar with digital human resource management topics. …”
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2626
The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness
Published 2024-06-01“…Abstract The purpose of the current research is the mixed effect of marketing on blockchain technology with the mediating role of perceived usefulness in the customers of Bank Melli Iran in Tehran. The research method is applicable in terms of purpose, and descriptive-survey based on the method of data collection. …”
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2627
The Impact of Sanctions’ Reduction and the Financial Strength of Companies on the Development of Garment Exports, Considering the Mediation Role of Direct and Indirect Exports.
Published 2024-12-01“…AbstractThe purpose of this research is to investigate the effect of Sanctions’ Reduction and the financial strength of companies on the development of garment exports, considering the mediating role of direct exports and indirect exports. The research method is practical in terms of purpose and descriptive-survey-correlation in terms of method. …”
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2628
Designing a financial literacy development model for Farhangian University students
Published 2024-05-01“…AbstractThe aim of the current research was to design a model for the development of financial literacy of Farhangian University students. The research method was mixed (qualitative-quantitative), and the research community in the qualitative part included professors, specialists and experts in the financial field; and in the quantitative part, it included all students of Farhangian universities in Ardabil province. …”
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2629
Designing a security-oriented leadership model of Mazandaran University of Medical Sciences
Published 2024-11-01“…Moqar et al, (2023) conducted a research titled "The effect of security-oriented leadership on nurses' ethical behaviors: explaining the moderating role of individual resilience". The research method was descriptive-correlative. The statistical population of the research was made up of nurses of public hospitals in Mazandaran province. …”
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2630
Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component of food industry companies
Published 2024-06-01“…It is considered a qualitative-quantitative (mixed) research method. The sample of the qualitative section with 12 interviews with marketing, academic and food industry experts, and the quantitative section with the Cochran formula of limited societies included 384 managers and senior experts of Tehran food industry companies. …”
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