Тhe features of using PR and advertising in international business by Iryna Derid, Karina Bozhko, Inna Zorianska

“…The objectives: to define common and different in local and international relations with the public; to investigate the feasibility of using digital or non-digital advertising and PR tools in certain countries; to consider the causes of reputational risks of international corporations; to investigate the impact of advertising on the consumer through rational and emotional methods of influence, as well as informational and transformational motivation, depending on the type of product and the level of purchase risk; to combine the effects of advertising with the characteristics of culture. …”
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Expert decision-making in clinicians: An auto-analytic ethnographic study of operational decision-making in urgent care. by Nicola Irvine, Robert Van Der Meer, Itamar Megiddo

“…<h4>Conclusion</h4>Expert clinicians employ intuitive decision-making supported by rational analysis in early urgent care decision-making. …”
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Effect of High-Fat Diet on Spatial Learning and Memory and Regulatory Role of N-Methyl-D-Aspartate Receptors in the Dentate Gyrus by LIU Huaying, DONG Wei, ZHANG Zihan, LI Yingshun, JIN Qinghua

“…This study provides a theoretical basis for rational diet and understanding the mechanism of HFD-induced impairments in learning and memory.…”
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ORGANICITY OF THE PHENOMENON OF CULTURE AS AN EXPLICATION OF VITALITY by D. B. Svyrydenko, O. D. Yatsenko, O. V. Prudnikova

“…The chaotic state of voluntarily acts is transformed into cultural codes and stereotypes by rationalization. The modern global nature of crisis phenomena, both in the worldview, in the social, and in the ecological dimension, requires reformatting the understanding of culture as a continuation of nature, and not its antipode.…”
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Drug Use Evaluation of Beta-Blockers in Medical Wards of Nedjo General Hospital, Western Ethiopia by Ginenus Fekadu, Firomsa Bekele, Kumera Bekele, Sagni Hanbisa, Gemechis Belay, Mudasir Maqbool

“…Additionally, drug information centers have proved useful and effective in promoting rational drug use. Hence, it should be recommended for general use.…”
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Anti-VEGF therapy for diabetic macular edema: up-to-date approaches to the management of patients with high and low baseline functional parameters by E.V. Bobykin

“…The present literature review is aimed at considering tactics of the rational management of patients with atypically low and high baseline visual functions and provides analysis of the recent publications in which the outcomes of anti-VEGF therapy are discussed in the context of this problem. …”
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Evaluation of the Costs and Outcomes of COVID-19 Therapeutic Protocols in Critically Ill Patients in Alzahra Hospital, Isfahan, Iran by Majid Davari, Sarah Mousavi, Mohammad Reza Maracy, Elahe Khorasani, Masih Zamani, Mohammadreza Amirsadri

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Effects of Covid-19 Pandemic on School Dropout in Selected Primry Schools in Nyarusiza Sub-County Kisoro District. by Sibo, Dusabe Chris Jackson

“…The findings of the study revealed that male respondents were highly represented in the study by 56.7%; married respondents were also highly represented by 64%; and 33.3% showed that Reduced pupil ration in Countries which forced to adopt quarantine measures was the major effect of Covid-19 on school enrollment., The recommendations of the study included the following: The government should increase spending for immediate health-related expenditures such as supplies including masks, gloves, and other personally productive equipment, in addition to ICU beds (as Uganda currently has only 55 functional ICU beds, resulting in approximately 1.3 ICU beds per million Ugandans) and ventilators. …”
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GC1126A, a novel ADAMTS13 mutein, evades autoantibodies in immune-mediated thrombotic thrombocytopenic purpura by Heechun Kwak, Gahee Choi, Suyong Kim, Ji-Min Park, Youngeun Kwon, Yongmin Lee, Chaemok Lee, Shangbin Yang, Spero Cataland, Sunghyun Kim, Soo-Mee Bang, Jae-Ho Yoon, Wooin Lee, Hyun-Ja Nam

“…A panel of muteins was generated using rational and random mutagenesis methods and screened for autoantibody binding and ADAMTS13 activity. …”
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Molecular profiling of bladder cancer xenografts defines relevant molecular subtypes and provides a resource for biomarker discovery. by Sharada Mokkapati, Ganiraju Manyam, Alexis R. Steinmetz, Côme Tholomier, Alberto Martini, Woonyoung Choi, Bogdon Czerniak, Byron H Lee, Colin P Dinney, David J McConkey

“…These findings will allow for the rational use of appropriate models to develop targeted therapies to overcome or manipulate mechanisms of treatment resistance in BLCA.…”
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Develop Reusable Carbon Sub‐Micrometer Composites with Record‐High Cd(II) Removal Capacity by Mengke Cui, Huiting Jiao, Shijie Yuan, Bin Dong, Zuxin Xu

“…The findings reported pioneered a new avenue for the rational design of high‐performance environmental remediation materials, aiming to overcome the limitations of traditional mine drainage treatment.…”
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Long-term results of antiviral therapy in patients with chronic hepatitis C with sustained virologic response by T. M. Ignatova, T. N. Lopatkina, V. P. Chulanov, Ye. V. Gaydasheva, S. N. Batskikh, G. V. Mikhaylovskaya, D. T. Abdurakhmanov, S. Yu. Karpov, Ye. N. Nikulkina, O. A. Chernova

“…Highly sensitive PCR methods are rational for assessment of SVO.…”
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Absent in melanoma 2: a potent suppressor of retinal pigment epithelial-mesenchymal transition and experimental proliferative vitreoretinopathy by Yu Chen, Mingyuan Jiang, Liping Li, Shanshan Yang, Zuimeng Liu, Shiwen Lin, Wanxiao Wang, Jinyang Li, Feng Chen, Qiang Hou, Xiaoyin Ma, Ling Hou

“…These findings provide new insights into the complex mechanisms underlying RPE-EMT and PVR pathogenesis, with implications for rational strategies for potential therapeutic applications in PVR by targeting RPE-EMT.…”
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A Review of Integrated Optimization Method of Batch Planning and Scheduling for Steelmaking-Continuous Casting-Hot Rolling Production Under Uncertain Environment Based on Lagrangia... by Liangliang Sun, Xirang Hao, Yunpeng Li, Jinghan Xue, Natalia M. Matsveichuk, Yuri N. Sotskov, Qichun Zhang

“…The synergy of the two aims to optimize production profitability, energy consumption, efficiency, etc., through rational decisions, ensuring the efficiency and flexibility of the steel production process. …”
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Recommendations of the Russian Gastroenterological Association in Diagnosis and Treatment of Gastroesophageal Reflux Disease by V. T. Ivashkin, I. V. Maev, A. S. Trukhmanov, T. L. Lapina, O. A. Storonova, O. V. Zayratyants, O. B. Dronova, Yu. A. Kucheryavyy, S. S. Pirogov, R. G. Sayfutdinov, Yu. P. Uspenskiy, A. A. Sheptulin, D. N. Andreev, D. E. Rumyantseva

“…Current recommendations of the Russian Gastroenterological Association are developed to acquaint medical practitioners with modern diagnostics, treatment and trends in rational drug therapy for gastroesophageal reflux disease (GERD).General provisions. …”
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Predicting Multi-Scenario Land Use Changes and Soil Erosion in the Huaihe River Basin Based on Coupled PLUS-CSLE Model by GUO Weiling, XU Liuyang, JIA Jiang, GAO Chang, XIA Xiaolin, WANG Bangwen, ZHANG Jingyu, CHEN Lei, CHEN Yingjian

“…[Objective] Understanding the future temporal and spatial evolution of land use and soil erosion in the Huaihe River Basin is of significant importance for rational and coordinated use of land resources, formulating future soil and water conservation strategies, and promoting sustainable development strategies. …”
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Microbial Surface Confined Growth Strategy for the Synthesis of Highly Loaded NiCoP Nanoparticles with Hollow Derived Carbon Shells for Sodium Ion Capture by Jianhua Yuan, Tianxiao Sun, Jinfeng Chen, Runhong Zhou, Jianglin Cao, Fei Yu, Liqing Li, Xiumin Zhong, Jie Ma

“…In response to these limitations, Finite element simulations are used to help in the rational design of the NiCoP structure. A novel microbial surface confined growth strategy is employed to synthesize highly loaded NiCoP nanoparticles (NiCoP NPs) supported on hollow derived carbon shells (NPC), constructing a stable composite structure known as NiCoP@NPC. …”
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Integrative analysis of metabolite and transcriptome reveals the biosynthetic pathway and candidate genes for iridoid glycoside biosynthesis in Neopicrorhiza scrophulariiflora (Pen... by Ke Rao, Ke Rao, Siyu Liu, Siyu Liu, Xiaohui Tang, Guofu Jia, Shaohua Yang, Chaoxiang Ren, Chaoxiang Ren, Jin Pei, Jin Pei

“…Due to overharvesting, N. scrophulariiflora resources are facing the risk of depletion, urgently requiring resource protection and rational utilization. However, the biosynthetic pathways and related genes of active compounds in N. scrophulariiflora have not been fully investigated. …”
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Epidemiologic characteristics of infectious disease-related public health emergencies in Guangdong province, 2014 – 2023: a surveillance data analysis by Weiyi CHEN, Runing GUO, Yun HUANG, Jianhua HUANG, Meiling YANG, Jiya DAI, Fengxiang SHI, Wenjia LIANG

“…ObjectiveTo analyze the epidemiological characteristics of infectious disease-related public health emergencies in Guangdong Province from 2014 to 2023, for the development of effective infectious disease prevention and control strategies and rational allocation of health resources. MethodsData on infectious disease public health emergencies reported in Guangdong province from 2014 to 2023 were obtained from the Public Health Emergency Management Information System of the Chinese Center for Disease Control and Prevention. …”
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Integrative genomic analyses combined with molecular dynamics simulations reveal the impact of deleterious mutations of Bcl-2 gene on the apoptotic machinery and implications in ca... by Ghazi Elamin, Ghazi Elamin, Zhichao Zhang, Depika Dwarka, Kabange Kasumbwe, John Mellem, Nompumelelo P. Mkhwanazi, Paradise Madlala, Paradise Madlala, Mahmoud E. S. Soliman

“…Following 500 ns, MD simulations showed that these mutations caused a significant distortion in the protein conformational, protein-protein interactions (PPIs), and drug binding landscape compared to Bcl-2WT.ConclusionDespite being a predictive study, the findings presented in this report would offer a perspective insight for further experimental investigation, rational drug design, and cancer gene therapy.…”
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