The impact of health information seeking and social influence on functional food purchase intention by Yaoze Gong, Fareyha Said, Wajiha Haq, Jiankun Gong, Iffat Aksar

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Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension by Elizabeth Kempen, Lorna Christie

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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

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Purchase intention of Millennial Muslims toward B2C e-commerce by Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman

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“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention by Eduardo Mesquita, Evandro Luiz Lopes, Eliane Herrero

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Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam by Phuong Mai Nguyen, Huong-Linh Le, Nguyen-Nhu-Y Ho, Rez Alexis Dela Cruz, Luu Ly Tran, Vu Phuong Anh Do

Subjects: “…Cosmetics, Consumer Attitude, Ethical Marketing, Health Consciousness, Purchase Intention…”
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Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective by Luciene Eberle, Luan Hoffman da Cruz, Gabriel Sperandio Milan

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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Gen Z sustainable consumption: evolution during and after COVID-19 by Rosa María Nava Rogel

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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions by Honya Ghasemi, Ramin Bashir Khodaparasti, Hooshmand Bagheri Garbollagh

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The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention by Suchart Tripopsakul

Subjects: “…Environmental Awareness, Product Knowledge, Marketing Mix, Purchase Intention, Electric Vehicles, Thailand…”
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OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions by Deepti Sinha, Sachin Sinha, Nidhi Phutela, Priya Grover

Subjects: “…OTT, Subscription Intention, Purchase Intention, Continuance Intention, U&G Theory, Millennials…”
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The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce by Muhamammad Ikhlash, Khori Rahma Linda

Subjects: “…Perceived Size, Perceived Reputation, Online Trust, Risk Perception, Attitude, Purchase Intention…”
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Mukbang mania: exploring attitudes and parasocial relationships among viewers by Nurul Hermina, Iwan Kresna Setiadi, Sitti Nur Azmi Fadhlurrahmah

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Analisis Masalah Dan Solusi Live Streaming Shopping: Tinjauan Literatur Sistematis by Nandhita Zefania Maharani, Betty Purwandari, Imairi Eitiveni, Erisva Hakiki Purwaningsih

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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust by Agatha Jane Kristabel, Serli Wijaya, Ferry Jaolis

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Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved] by Babita Rawat, Ambica Prakash Mani, Dhani Shanker Chaubey, Neha Singh, Aditi Singh

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