The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik by Natasya Citra Aliyyuldafa, Widiya Dewi Anjaningrum

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The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention by Aldan Mutia Ramadhan, Heppy Millanyani

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The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective by Elizabeth Emperatriz García-Salirrosas, Jorge Alberto Esponda-Perez, Dany Yudet Millones-Liza, Karla Liliana Haro-Zea, Luiggi Agustin Moreno-Barrera, Ghenkis Amilcar Ezcurra-Zavaleta, Luis Alberto Rivera-Echegaray, Manuel Escobar-Farfan

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Bibliometric analysis of trends and development in religion and green tourism behavior by Precious Chikezie Ezeh, Kaitano Dube

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Predictors of Halal Product Awareness and Its Relationship with Purchasing Intention: Evidence from Turkey by Metin Saygılı, Nihal Sütütemiz

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Reklamlarda Demarketing (Pazarlamama) Stratejisi Kullanımının Tüketicinin Reklama Tutumuna Yansıması by Fatma Şişli, Nazlım Uraltaş

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TÜKETİCİLERİN WEB-SİTELERİNE YÖNELİK ALGILANAN FAYDA, ALGILANAN KALİTE, TUTUM VE ONLİNE SATINALMA DAVRANIŞLARI: TEKNOLOJİK ÜRÜNLER ÖRNEĞİ by Salih Yıldız, İbrahim Durmuş

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Understanding the consumer purchase behaviour towards green electronic products: using insight from the theory of planned behaviour by Rukhsar, Mohd Yameen, Zeba Khanam

Subjects: “…Consumer purchase behaviour…”
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COUNTERFEIT GOODS IN THE MARKETPLACE ON THE EXAMPLE OF WILDBERRIES: PROBLEM STATEMENT by A. V. Sal’nikova, Yu. A. Kudimova

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The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries... by Md Sajjad Hosain, Abdullah Mohammad Ahshanul Mamun

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Advancing global herbal medicine: Enhancing herb quality through innovative strategies explored in Hong Kong - An international hub by Hiu-Lam Ngai, Pang-Chui Shaw

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The Effect Of After-Sales Services Quality, Customer Ratings And Reviews Towards Customer Purchase Intention And Customers Loyalty Through Customers Satisfaction As Intervening Var... by MOHAMMED FATEH ALRAHMAN ALI RABBAD

Subjects: “…: after sales services quality, customer ratings and reviews, customer purchase intention, customer loyalty, customer satisfaction…”
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PECULIARITIES OF PERCEPTION BY MOSCOW STUDENT YOUTH OF THE PROCESS OF MARKETING COMMUNICATION OF ONLINE PURCHASES by I. Yu. Alexandrova

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Globalization and Local Determinants of HORECA Customers Market Behavior in the Wholesale Food Market by Yuriy Hubeni, Oksana Krupa, Volodymyr Krupa, Nataliia Raiter

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ALANYA’DA TURİZM VE TURİZMİN ALANYA EKONOMİSİNE ETKİSİ by Ayhan Akış

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Тhe features of using PR and advertising in international business by Iryna Derid, Karina Bozhko, Inna Zorianska

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The effect of environmental awareness as a moderation on determinants of green product purchase intention by A.S. Rama, . Yasri, P. Susanto

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OTEL İŞLETMELERİNDE UYGULANAN SOSYAL SORUMLULUK FAALİYETLERİNİN TURİSTLERİN SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ: İSTANBUL ÖRNEĞİ by Cenk Murat Koçoğlu

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INTERVENTION PROGRAMS IN THE MONETARY POLICY OF THE EUROSYSTEM

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Technologies for personalization of brand marketing communications using artificial intelligence by A. N. Timokhovich, O. S. Bulycheva

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