The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator by Falasifatul Falah, Muzakar Isa

Subjects: “…Adversity Quotient, Brand Image, Brand Trust, Career Planning, Purchase Intention…”
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The Emotional Edge of Skincare Brands in Online Reviews: Impact on Purchase Decisions by Makruf Kausar Mulyana, Chrisanty V. Layman

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The role of national culture and lifestyle in shaping consumer behavior by Marinković Veljko, Lazarević Jovana, Šapić Srđan

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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Pengaruh Attitude toward Green Brand dan Green Brand Knowledge terhadap Green Purchase Intention pada Generasi Milenial by Dea Shinta Saraswati, Rosatyani Adiati Puspita

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Gen Z sustainable consumption: evolution during and after COVID-19 by Rosa María Nava Rogel

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THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA by Erna Grcić-Rešidović, Ensar Mekić

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Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z by Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela

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Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

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Perception of commercial advertising by generations Y and Z by Anastasiia A. Kotelnitskaia, Ashot G. Mirzoyan

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Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions by Honya Ghasemi, Ramin Bashir Khodaparasti, Hooshmand Bagheri Garbollagh

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The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention by Suchart Tripopsakul

Subjects: “…Environmental Awareness, Product Knowledge, Marketing Mix, Purchase Intention, Electric Vehicles, Thailand…”
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Problematic Issues of Protecting Property Rights from Illegal Actions of Public Authorities by K. I. Varava

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The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry by Jiawei Yu, Yiting Yang, Hongyan Wang

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PURCHASE INTENTION OF YOUNG PEOPLE’S FASHION PRODUCTS by Dorothea Wahyu ARIANI

Subjects: “…purchase decision…”

OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions by Deepti Sinha, Sachin Sinha, Nidhi Phutela, Priya Grover

Subjects: “…OTT, Subscription Intention, Purchase Intention, Continuance Intention, U&G Theory, Millennials…”
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The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce by Muhamammad Ikhlash, Khori Rahma Linda

Subjects: “…Perceived Size, Perceived Reputation, Online Trust, Risk Perception, Attitude, Purchase Intention…”
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Seller Perception Analysis on Purchase Decision Using Analytical Hierarchy Process Method by Khusna Dwijayanti

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Providing a model of purchase intention and customer experience on customer behavior in virtual networks by Kazem Tolooee, Hossein budaghi Khajeh Noubar, Hossein Gharehbiglo, Mojtaba Ramazani

Subjects: “…customers' purchase intention…”
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The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research by Murat Arslandere, Yusuf Er

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