Digital marketing's impact on consumer trust and purchasing decisions for makeover cosmetics on shopee by Acu Kusnandar

Subjects: “…digital marketing, consumer trust and purchasing decisions…”
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The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase by Mehmet Emin Yaşar, Serhat Ata, Abdülvahap Baydaş

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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

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A hypothesis of 'How Advertising Works' and implications for marketers and advertisers by Brian McMillan

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Enhancing consumer attitudes toward a website as a contributing factor in business success by Juan Miguel Alcántara-Pilar, Francisco Javier Blanco-Encomienda, Mª Eugenia Rodríguez-López, Salvador Del Barrio-García

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Understanding Brazilians’ Intentions in Consuming Sustainable Fashion by Mikaela Daiane Prestes Floriano, Celso Augusto de Matos

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Purchase intention of Millennial Muslims toward B2C e-commerce by Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman

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Scale Development on the Effect of Social Media Influencers on Purchase Intention by Murat Selim Selvi, Şermin Önem

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Pengaruh Religiusitas, Label Halal, dan Harga terhadap Keputusan Pembelian Konsum Muslim di Kabupaten Jember by Amaliyan Najah, Lilis Yuliati, N. Ari Subagio, Ati Musaiyaroh

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The influence of price levels, product quality and service quality on the purchasing decisions of customers of the SA Interior store at ITC Cempaka Mas by Brastoro Brastoro, Muhammad Fuad, Elisabeth Vita, Elis Sondang Dasawaty, Abhishek Pursnani

Subjects: “…price, product quality, quality of service, purchasing decision…”
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Conditioning Factors of Late Payment of Trade Credit by Claudinê Jordão de Carvalho

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The Influence of Negative Surprise on Hedonic Adaptation by Ana Paula Kieling, Vinicius Andrade Brei, Valter Afonso Vieira

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Examining the attitude towards social media advertisements on purchase intention by Mohammad Saeid Kiani

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User Segmentation Based on Purchasing Habits and Preferences on the Amazon Platform Using K-Means Clustering by Al Isra Denk Rimakka, Rezty Amalia Aras

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Television advertising to young children by T. Cardwell-Gardner Cardwell-Gardner, J.A. Bennett

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The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood by N. Kardinah, Tintin Supriyatin, Khairunnisak Khairunnisak

Subjects: “…perception of celebrity endorsement, self-image congruity, purchase intention…”
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Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan by Viera Nu'riza Pratiwi, Endah Budi Permana Putri, Sa’bania Hari Rahajeng, Paramita Viantry, Rakha Ramadhana A.B.

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Two-warehouse deterministic inventory model of expiry date known deteriorating items with just-in-time purchases for slotted backlogs by R. Thilagavathi, J. Viswanath, Miroslav Mahdal, Jayavelu Udaya Prakash, Sachin Salunkhe, Sachin Salunkhe

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