A hypothesis of 'How Advertising Works' and implications for marketers and advertisers by Brian McMillan

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How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions by Muhammad Idrus Khisamuddin, Rita Ambarwati, Dewi Komala Sari

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Influence of location and promotion on consumer purchase decisions of Geprek Express Samarinda city by Seto Indarto, Maimun Sholeh

Subjects: “…location, promotion, and purchase decision…”
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The influence of price on purchase decision with quality of service as intervening variable by Eka Mayastika Sinaga

Subjects: “…price, service quality and purchase decision…”
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The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable by Zahratul Musyarrofah

Subjects: “…Product Presentation, Shopping Lifestyle, Purchase Decision…”
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Digital marketing's impact on consumer trust and purchasing decisions for makeover cosmetics on shopee by Acu Kusnandar

Subjects: “…digital marketing, consumer trust and purchasing decisions…”
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The Influence of Advertising Creativity and Brand Attitudes and Their Impact on Purchasing Decisions (Shopee E-Commerce Product Purchase Case Study) by Lutfi Adi Prastya Lutfi, Indri Juwita Sari Indri, Jeni Pusfitasari Jeni, Gianine Lasalandra Inge

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THE IMPACT OF PROMOTIONS ON CONSUMER BEHAVIOR by STAN FLORIN ALEXANDRU, PANDURU ANDREI-DORIAN

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Pengaruh Religiusitas, Label Halal, dan Harga terhadap Keputusan Pembelian Konsum Muslim di Kabupaten Jember by Amaliyan Najah, Lilis Yuliati, N. Ari Subagio, Ati Musaiyaroh

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The influence of price levels, product quality and service quality on the purchasing decisions of customers of the SA Interior store at ITC Cempaka Mas by Brastoro Brastoro, Muhammad Fuad, Elisabeth Vita, Elis Sondang Dasawaty, Abhishek Pursnani

Subjects: “…price, product quality, quality of service, purchasing decision…”
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The Influence of Digital Marketing, Brand Awareness, and Product Quality on Purchase Decisions for Somethinc Skincare Products by Galuh Malakiano, Ihwan Susila

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AUGMENTING ISLAMIC DIGITAL PAYMENT EFFECT ON MUSLIM CUSTOMER PURCHASE DECISION ON MICRO, SMALL AND MEDIUM ENTERPRISES’ (MSMEs) PRODUCTS by Hendra Riofita

Subjects: “…islam, digital payment, cash payment, purchase decision, msmes.…”
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Determinant Factors in Purchasing Decisions on Uncertified Halal Food Products: Study on Indonesian Students in Taiwan by Viera Nu'riza Pratiwi, Endah Budi Permana Putri, Sa’bania Hari Rahajeng, Paramita Viantry, Rakha Ramadhana A.B.

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The THE INFLUENCE OF BRAND IMAGE AND PRODUCT INNOVATION ON STARBUCKS COFFEE PURCHASE DECISIONS IN SURABAYA CITY by Agus - Baktiono

Subjects: “…Brand Image, Product Innovation, Purchasing Decisions, Starbucks Coffee…”
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Endorsement influencer, online customer review, dan perceived quality terhadap keputusan pembelian produk skincare Skintific by Estefanie Dwitasreshi Manurung, Kristina Sisilia

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The Influence of Perception of Halal Labels and Brand Image on Cosmetic Purchasing Decisions Among Millennials by Abdul Hakim, Hajar Sugihantoro, Novia Maulina, Achmad Nasichuddin, Abdul Malik Setiawan, Diah Ayu Nicotiana

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ANALYSIS OF THE DETERMINANTS OF CONSUMER DECISIONS IN PURCHASING HALAL BEAUTY PRODUCTS by Eritrina Rizki Chairani, Qurtubi, Imam Djati Widodo, Rahma Fariza

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RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY by Oana Maria SECARĂ

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The role of national culture and lifestyle in shaping consumer behavior by Marinković Veljko, Lazarević Jovana, Šapić Srđan

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PURCHASE INTENTION OF YOUNG PEOPLE’S FASHION PRODUCTS by Dorothea Wahyu ARIANI

Subjects: “…purchase decision…”