Investigating the Effect of Effective Factors on Actual Purchase with the Mediating Role of Purchase Intention and the Moderating Role of Iranian Product Type by Aliakbar Shahri Mejarshin, Alireza Rousta, Abdullah Naami

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Analysis of intention to purchase travel on the Web by German Gemar, Ismael P. Soler, Laura Melendez

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An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model by Tampubolon Nobel K. T., Roessali Wiludjeng, Santoso Siswanto I.

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Influence of location and promotion on consumer purchase decisions of Geprek Express Samarinda city by Seto Indarto, Maimun Sholeh

Subjects: “…location, promotion, and purchase decision…”
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Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity by Nadhita Az-Zahrah, Donni Junipriansa, Joko Rizkie Widokarti

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The influence of price on purchase decision with quality of service as intervening variable by Eka Mayastika Sinaga

Subjects: “…price, service quality and purchase decision…”
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BEHAVIOURAL STUDIES OF EXTERNAL ATTRIBUTES OF BREAD AND PASTRY IN SLOVAK REPUBLIC by Mária Holienčinová, Ľudmila Nagyová, Ingrida Sedliaková

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Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved] by Babita Rawat, Ambica Prakash Mani, Dhani Shanker Chaubey, Neha Singh, Aditi Singh

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The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry by Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai

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The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable by Zahratul Musyarrofah

Subjects: “…Product Presentation, Shopping Lifestyle, Purchase Decision…”
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The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase by Mehmet Emin Yaşar, Serhat Ata, Abdülvahap Baydaş

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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

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A hypothesis of 'How Advertising Works' and implications for marketers and advertisers by Brian McMillan

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Enhancing consumer attitudes toward a website as a contributing factor in business success by Juan Miguel Alcántara-Pilar, Francisco Javier Blanco-Encomienda, Mª Eugenia Rodríguez-López, Salvador Del Barrio-García

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Understanding Brazilians’ Intentions in Consuming Sustainable Fashion by Mikaela Daiane Prestes Floriano, Celso Augusto de Matos

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Purchase intention of Millennial Muslims toward B2C e-commerce by Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman

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Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study by Fatemeh Eslahi, Seyed Mohammad Reza Mirahmadi, Mojtaba Aghajani

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Scale Development on the Effect of Social Media Influencers on Purchase Intention by Murat Selim Selvi, Şermin Önem

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How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions by Muhammad Idrus Khisamuddin, Rita Ambarwati, Dewi Komala Sari

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Pengaruh Religiusitas, Label Halal, dan Harga terhadap Keputusan Pembelian Konsum Muslim di Kabupaten Jember by Amaliyan Najah, Lilis Yuliati, N. Ari Subagio, Ati Musaiyaroh

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