La marque : entité spirituelle ou religieuse ? by Benoît Heilbrunn, Stéphane Dufour

“…Author of numerous books and articles, Heilbrunn regularly discussed the convergence between religion and brands by looking at how their economy resolves around the mystery of the Trinity through the three complementary sides of an absent god: a “sensorial” side, linked to the material products of the consumer good and to its tangible aspects, directly prehensile by consumers; a “rhetoric” side, which refers to the ideological dimension of the brand, to its place and its capacity to convey values and imagination; a “pragmatic” side, which points towards engaging corporal practices and which orchestrate, among others, the rituals of buying and consumption.…”
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Contributos (antropo)metodológicos para um projecto social de cidade by Marluci Menezes

“…As an attempt to contribute to the overcoming of such difficulties, two notions are emphasized: project, understood as a strategy of invention or creation of a new sociospatial order as a cultural, phenomenological and pragmatic expression; diagnosis, conceived in an interactive, dynamic and flexible way. …”
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Connective-Lex: A Web-Based Multilingual Lexical Resource for Connectives by Manfred Stede, Tatjana Scheffler, Amália Mendes

“…We discuss the definition and demarcation of the class of connectives that should be included in such a resource, and present the syntactic, semantic/pragmatic, and lexicographic information we collected. …”
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Procédures référentielles indexicales, relations rhétoriques et structuration du discours by Francis Cornish

“…It even serves to implement the rhetorical relation connecting two units satisfying the semantic and pragmatic conditions which justify the application to them of the relation at issue.…”
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Qu’allez-vous faire de Roméo ? by Olivier Caïra

“…Interactivity, understood as the possibility of relevant action within a diegesis, rests both on a technical device, which gives the reader‑player a grip on some fictional events, and a pragmatic aspect, the promise of offering her a choice-based experience. …”
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Media Adaptations of Archives in Scientific Communication: A Study of the “Transfrontier Mountain Tourism” Semiotic Scenario by Marie-Hélène Hermand

“…In the process, the results formally presented in conceptual graphs supply a provisional semio-pragmatic model for describing and interpreting the transfrontier universe of discourse.…”
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Les salafistes marocains et la reconfiguration politico-religieuse post-2011 : fluctuation entre (dé)politisation, radicalisation et intégration by Salim Hmimnat

“…In each moment of this evolution, the regime opts for a pragmatic approach which consists in using this religious trend to meet pressing demands and priorities of a political and security nature. …”
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The Subtitling Strategies Adopted to Render the Four-Letter Words 'Fuck, Shit' and Their Variants in the French Version of 'Orange Is the New Black: 'A Corpus-Based Study by Eponine Moreau

“…Although less frequent in the corpus, these strategies, called direct compensation and pragmatic softening, are thought to better reflect French idiosyncrasies and complement existing typologies.…”
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A Review of the Book How Can Art Change Your Life? by Alireza Taheri, Batool Maazallahi

“…According to Dewey’s pragmatic thought, if we put art away and then glorified it, or if we were only engaged in the task of choosing the great works of art, and merely reviewing them, we would have to understand the “role of art”. …”
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The relationship between the palace commandant V. A. Dedyulin and the rightists: ideological unity or mutually beneficial cooperation? by M. A. Knyazev

“…Dedyulin and the right was built on a pragmatic basis and was more likely to represent cooperation based on mutual benefit rather than ideological unity.…”
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Intermédialité et vulgarisation des savoirs historiques à l’ère de la post-radiophonie : le cas de « Au cœur de l’histoire » (Europe 1) by Séverine Equoy Hutin

“…This study looks into the dynamics of passage from one media – radio – to another – the Web – and specifically how historical knowledge is staged within the framework of a semio-pragmatic approach to mass-media communication. How does one produce « history for all » in the age of webradio? …”
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Making a lot with little – Modular architecture, starting with Walter Segal by Niccolò Di Virgilio

“…The paper attempts to follow some of the hidden channels that link Segal’s practice with movements within the complex geography of contemporary architectural design: movements that focus on reclaiming ‘making’, on the sustainability intrinsic in Segal’s principles, and on a pragmatic aesthetic that takes account of events and external circumstances to achieve ‘more’ with ‘less’.   …”
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Student Engagement Cultures in Russian Student Representation: Party-Goers, Pragmatists and Citizens by Dmitry B. Efimov, Alexey S. Batishchev, Alexander A. Kostyuk, Angelina M. Makhson, Matvey Yu. Svoyski

“…The analysis results allow us to highlight three main student cultures of participation in representation bodies: the basic one is characterized by a predominant focus on personal socialization and individual development, the pragmatic one emphasizes the importance of financial and career incentives, while the civic one includes an orientation towards social recognition, helping others, and addressing public issues. …”
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A Review of Eating Disorders and Suicide Risk in Adolescence by Ida F. Dancyger, Victor M. Fornari

“…Two clinical cases of women with long-standing eating disorders are described to highlight both the pragmatic considerations and the complex clinical challenges of working with patients with eating disorders who become suicidal. …”
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On markedness in locative and existential predication: “Existential takeover”, frequency and complexity in Siberian languages by Chris Lasse Däbritz

“…Considering the text frequency and pragmatics of locative and existential predication, the paper argues that a markedness-based approach to these domains is unfeasible and leads to false predictions and generalisations. …”
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Understanding complaints: the role of moral transgressions in e-commerce interactions by Xu Huang, Xuekun Liu

“…Abstract This discourse-pragmatic study examines why a past or on-going action become the focus of customer complaints in e-commerce service encounters. …”
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Les adaptations médiatiques des archives en médiation scientifique : étude du scénario sémiotique « tourisme montagnard transfrontalier » by Marie-Hélène Hermand

“…In the process, the results formally presented in conceptual graphs supply a provisional semio-pragmatic model for describing and interpreting the transfrontier universe of discourse.…”
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Rights of nature and the indigenous Peoples in Bolivia and Ecuador: a Straitjacket for Progressive development Politics? by Rickard LALANDER

“…The article argues that Sumak Kawsay challenges dominating understandings of the concepts of welfare, common good and development, and likewise that a pragmatic approach is applied by national governments towards the constitutional rights of nature amidst other human values.…”
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Schibboleth, la langue comme arme de détection massive : 1937, le massacre des Haïtiens by Arnaud Richard, Renauld Govain

“…We shall examine the socio-historical contextualization of these events and then put into perspective the phonological and pragmatic dimensions of such a term with deadly ends.…”
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De l'expression du point de vue à l'anticipation textuelle : le rôle de à première vue by Véronique Lenepveu

“…We propose a semantic and pragmatic analysis of the french locution à première vue (lit. …”
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