EXPLORING THE TOURIST ATTRACTIVENESS OF CULTURAL SITES: THE CASE OF KAZAKHSTAN by Dinara KADYRBEKOVA, Aza YEVLOYEVA, Albina BEIKITOVA, Yerkegul DYUSSEKEYEVA, Bakyt AKTYMBAYEVA, Adil MOLDAGALIYEV, Yerlan ISSAKOV, Lóránt Dénes DÁVID*

“…The study was conducted in the context of the search for ways to popularize cultural heritage in domestic tourism. Fifteen distinct variables were identified to delineate the allure of these sites, encompassing criteria such as historical significance, aesthetic and architectural value, integration of a cultural object with the natural landscape and environment, involvement of the local community in the promotion and preservation of cultural heritage, among others. …”
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