Showing 1 - 2 results of 2 for search '"perceived innovation"', query time: 0.02s Refine Results
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    Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective

    Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective by Luciene Eberle, Luan Hoffman da Cruz, Gabriel Sperandio Milan

    Published 2021-01-01
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  2. 2
    The role of customer expectations and competitive pressure in shaping firm innovation decisions towards sustainability: mediating effects of innovation perception

    The role of customer expectations and competitive pressure in shaping firm innovation decisions towards sustainability: mediating effects of innovation perception by Thi Anh Phuong Tran

    Published 2025-12-01
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