System Design of an Online Marketplace Towards the Standardisation of Sustainable Energy Efficiency Investments in Buildings by Ioanna Andreoulaki, Aikaterini Papapostolou, Daniela Stoian, Konstantinos Kefalas, Vangelis Marinakis

Get full text

Amazon and the German Parcel Market: Stimulus for Competition or Risk of Leveraging? by Stefan Bulowski, Jürgen Kühling, Oliver Zierke

“…Abstract Amazon is the largest online marketplace operator in Germany. It also offers logistics services for online retailers and is one of the largest parcel carriers. …”
Get full text

Digital marketing: does it impact on increasing the profit of MSMEs in Aceh? by Marjulin Marjulin

“…Modern market/consumer-oriented marketing concepts, or the marketing revolution manifested as an online marketplace, evolved in tandem with the rise of the internet. …”
Get full text

User Segmentation Based on Purchasing Habits and Preferences on the Amazon Platform Using K-Means Clustering by Al Isra Denk Rimakka, Rezty Amalia Aras

“…As a large company, Amazon operates an online marketplace with a diverse user base exhibiting varied purchasing habits. …”
Get full text

Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity by Emel Yıldız, Mahmut Koçan

“…The main purpose of this study is to determine the mediator and regulatory role of electronic word-of-mouth communication (e-WOM) in the effect of service environments of online marketplace and business-to-consumer websites on brand equity. …”
Get full text

Trends in InsurTech Development in Korea: A News Media Analysis of Key Technologies, Players, and Solutions by Yongsu Lee, Hyosook Yim

“…Over time, innovative startups entered the market, general agencies specializing in insurance brokerage gained prominence in the online marketplace, and the entry of Big Tech platforms further diversified the market. …”
Get full text

Providing a model of purchase intention and customer experience on customer behavior in virtual networks by Kazem Tolooee, Hossein budaghi Khajeh Noubar, Hossein Gharehbiglo, Mojtaba Ramazani

“…Despite the many advantages of online stores that have been mentioned, the problem here is that when a customer visits and intends to buy from an online store, he is not faced with a real seller and a real store, but with an online website and virtual store that presents information about his product and invites the customer to buy these products (Rasuli et al, 2018). An online marketplace focuses on capturing the needs of specific consumers and offers various possibilities for online retailers to advertise their products or services. …”
Get full text