Omnichannel marketing strategy by V. I. Aleshnikova, T. A. Beregovskaya, E. V. Sumarokova

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Omnichannel marketing and beacon technologies: experience and prospects in Europe by A. A. Sazonov, M. V. Sazonova

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The economy of digital contact in the conditions of geomarkets transformation by T. M. Rogulenko, R. S. Blizkiy, Z. Gong

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PRINCIPLES OF TRANSITION OF PUBLIC SERVICE TO OMNICHANNEL DIGITAL STRATEGY by E. V. Vasilieva

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Effective commercial activity of a company factors in digital economy by S. V. Vandysheva, A. L. Boykova

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Assessment of the maturity level of the customer relationship management system by V. I. Abramov, D. A. Churkin

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Shaping the competitive advantages of travel agencies over online services in today’s environment by E. A. Frolova

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Analysis of the current situation in the field of electronic services in Syrian banks and prospects for their development by E. V. Vasilieva, A. Alhannash

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GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM by T. A. Beregovskaya, S. A. Grishaeva

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