Omnichannel marketing strategy by V. I. Aleshnikova, T. A. Beregovskaya, E. V. Sumarokova

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A Text Mining Approach to Analyzing the Omnichannel Retail Business Performance of the KlikIndomaret App by Akhmad Ghiffary Budianto, Arief Trisno Eko Suryo, Andry Fajar Zulkarnain, Gunawan Rudi Cahyono, Rusilawati Rusilawati, Siti Fatimah Az-Zahra

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Beyond the Digital Transformation in Omnichannel Transitions: A Scoping Review by Joanna Radomska, Monika Hajdas, Przemysław Wołczek, Arkadiusz Kawa

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Omnichannel marketing and beacon technologies: experience and prospects in Europe by A. A. Sazonov, M. V. Sazonova

Subjects: “…omnichannel marketing…”
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The economy of digital contact in the conditions of geomarkets transformation by T. M. Rogulenko, R. S. Blizkiy, Z. Gong

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PRINCIPLES OF TRANSITION OF PUBLIC SERVICE TO OMNICHANNEL DIGITAL STRATEGY by E. V. Vasilieva

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Effective commercial activity of a company factors in digital economy by S. V. Vandysheva, A. L. Boykova

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Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases by Nagy Akos, Kemeny Ildiko, Szucs Krisztian

Subjects: “…omnichannel preferences…”
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Assessment of the maturity level of the customer relationship management system by V. I. Abramov, D. A. Churkin

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Shaping the competitive advantages of travel agencies over online services in today’s environment by E. A. Frolova

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Analysis of the current situation in the field of electronic services in Syrian banks and prospects for their development by E. V. Vasilieva, A. Alhannash

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GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM by T. A. Beregovskaya, S. A. Grishaeva

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