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    The Cultural Science of Consumption: Brains, Networks, and Identities by Herrmann-Pillath Carsten

    Published 2010-01-01
    “…The paper proposes a general theory of consumer behaviour in ‘social network markets’ – where individual choices are determined by the choices of others – by conceptualising such markets as examples of distributed cognition; itself part of an ‘externalist’ perspective on human identity. …”
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