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  1. 56581

    Changes in the Advertisement of Goods and Services in the Lithuanian Periodic Press during 1918-1940 by Giedrė Polkaitė

    Published 2009-12-01
    “…After calculating the general average of the goods and services advertised in the dailies *Lietuva*, *Lietuvos Aidas*, and *Lietuvos Žinios* during 1918-1940, it was discovered that the medical services and medicines group (18% of all the advertisements in *Lietuvos Aidas* and *Lietuva*; 11% of those in *Lietuvos Žinios*), cosmetics and household chemicals (13% and 18% respectively), and publications, bookshops, and print shops (8% and 10% respectively) were advertised the most intensively. …”
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  2. 56582

    Segmentasi Pelanggan Ritel Produk Farmasi Obat Menggunakan Metode Data Mining Klasterisasi Dengan Analisis Recency Frequency Monetary (RFM) Termodifikasi by Arief Wibowo, Andy Rio Handoko

    Published 2020-05-01
    “…The purchase of pharmaceutical products such as medicines, made by individuals not as preparation for maintaining health, but in response to the illness being suffered. …”
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