Actual Russian media factors as resourse of development of political consumerism by V. A. Rozina

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Usage of Social Media Marketing on the Performance Assessment of SMEs in Uganda: A Case Study of Kabale Municipality by Kiconco, Charity

Subjects: “…Social Media, Marketing , Performance, Assessment…”
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Digitalization of mass media as a factor of influence on trust in artificial intelligence by P. V. Razov, A. V. Garaganov

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Usage of Social Media Marketing on the Performance assessment of SMES in Uganda: A Case Study of Kabale Municipality by Charity, Kiconco

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Influence factors in increasing brand loyalty through customer engagement on MPV cars by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
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Uso de Instagram como canal de comunicación en el fútbol modesto by Pedro Pablo Marín Dueñas, Diego Gómez-Carmona, Rafael Cano-Tenorio

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The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
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The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation by Selvy Dian Nita, Soepatini Soepatini

Subjects: “…Social Media Marketing, Brand Image, Brand Trust, Donation Intention, Crowdfunding…”
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The Impact of Social Media Marketing Activities on Purchase Intention by Firas Alnaser, Mahmoud Alghizzawi, Ghaith Abualfalayeh, Fandi Omeish, Sager Alharthi, Saed R. Al Koni

Subjects: “…Perceived Value, Brand Engagement, Social Media Marketing, Emerging Markets, Palestine…”
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The Influence of Social Media Marketing on Decision to Visit Mediated by Fear of Missing Out (FOMO) and Trust by Muh Iqbal, Yusri Abdillah, Mukhammad Kholid Mawardi

Subjects: “…social media marketing; decision to visit; fear of missing out (fomo) and trust…”
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Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia by Farah Putri Wenang Lusianingrum, Widya Nur Bhakti Pertiwi

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The Impact of Social Media-based Marketing Activities on Purchasing Intent Mediated by Social Identity, Perceived Value, and Consumer Satisfaction of Cinere Company by Zeinab Sharifi, Naser Yazdani

Subjects: “…social media marketing activities…”
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Sosyal Medya’da Mardin İle İlgili Fotoğrafların Turistik Pazarlama Açısından İncelenmesi by Serhat Harman, Mehmet Zeynel Eyyüpoğlu

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SOSYAL MEDYANIN HEDONİK SATIN ALMA DAVRANIŞLARINA ETKİLERİ ÜZERİNE BİR ARAŞTIRMA - A STUDY ON THE EFFECTS OF SOCIAL MEDIA OVER HEDONIC SHOPPING BEHAVIORS by Büşra Meydan, Mustafa Zihni Tunca

Subjects: “…social media marketing…”
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Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity by Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi

Subjects: “…Social Media Marketing, Consumer Brand Engagement, Consumer-Based Brand Equity, Perfume Brand…”
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The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik by Natasya Citra Aliyyuldafa, Widiya Dewi Anjaningrum

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The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention by Aldan Mutia Ramadhan, Heppy Millanyani

Subjects: “…social media marketing…”
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The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries... by Md Sajjad Hosain, Abdullah Mohammad Ahshanul Mamun

Subjects: “…Social media marketing…”
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INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR by Fatma Nuray Kuşcu, Yunus Emre Öztürk, Ali Göde

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Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model by .Kikawa, Cliff R, Kiconco, Charity, Moses, Agaba, Ntirampeba, Dimas, Ssematimba, Amos, Kalema, Billy M.

Subjects: “…social media marketing; electronic marketing; social media influence; small and medium enterprises (SMEs); structural equation modelling; moderating variables…”
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