Showing 1 - 20 results of 63 for search '"media influence"', query time: 0.08s Refine Results
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    Social media influencers: effects of followers' behavior and response to influencers by Anugerah Trisatryo, Nurdin Sobari

    Published 2024-12-01
    “…Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various organisms so that responses in the form of intentions to follow beauty influencer accounts, imitate the lifestyle of beauty influencers, and recommend beauty influencers. …”
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    Media Influence and the Willingness to Buy Intangible Cultural Heritage Products: A Moderated Mediator Model by Yijun Huang, Qinghua Lv, Jian Lin

    Published 2021-01-01
    “…Drawing on the literature of cultural identity, product involvement, and willingness to buy, this paper constructs and verifies the theoretical model of media influence-cultural identity-willingness to buy ICH products, with ICH product consumers as the objects. …”
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    Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets. by Ashley Amson, Mariangela Bagnato, Lauren Remedios, Meghan Pritchard, Soulene Sabir, Grace Gillis, Elise Pauzé, Christine White, Lana Vanderlee, David Hammond, Monique Potvin Kent

    Published 2025-02-01
    “…Adolescent obesity remains a public health concern, exacerbated by unhealthy food marketing, particularly on digital platforms. Social media influencers are increasingly utilized in digital marketing, yet their impact remains understudied. …”
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    Social Media Influencers and Their Role in the Purchase Pattern of Products Among Females: Gender Aspects of Business Leadership in the Skincare Industry by Nombuso Princess Khwela, Steven Kayambazinthu Msosa, Bhekabantu Alson Ntshangase

    Published 2024-10-01
    “…Therefore, this study analyzed social media influencers and their role in the purchase pattern of South African skincare products among female students at university. …”
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    How Social Media Influencers Shape Consumer Perceptions and Buying Behavior at Inland Resorts: A Mixed-Methods Inquiry by Christine Mae G. Montenegro, Nenette D. Padilla

    Published 2025-01-01
    Subjects: “…Hospitality and tourism, Marketing, Social media influencers, Mixed-method, Philippines…”
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    Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model by .Kikawa, Cliff R, Kiconco, Charity, Moses, Agaba, Ntirampeba, Dimas, Ssematimba, Amos, Kalema, Billy M.

    Published 2023
    Subjects: “…social media marketing; electronic marketing; social media influence; small and medium enterprises (SMEs); structural equation modelling; moderating variables…”
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    Political Processes in Mongolia and the Current Mongolian-Chinese Relationss by G. T. Dambiev

    Published 2012-10-01
    “…Among these factors possible to note the balance of political powers, media influence, NGOs, economic and religion aspects. …”
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    Adolescent TV Use by Donna Davis

    Published 2012-08-01
    “…However, in a new report from the Kaiser Family Foundation, researchers renamed this younger group as 'Generation M' to stand for media influence in their lives. Indeed, there are days that I wonder if my children can unplug from the many digital and electronic devices in their lives.” …”
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