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The health paradoxes of social media influencers
Published 2025-01-01Subjects: Get full text
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Social media influencers: effects of followers' behavior and response to influencers
Published 2024-12-01“…Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various organisms so that responses in the form of intentions to follow beauty influencer accounts, imitate the lifestyle of beauty influencers, and recommend beauty influencers. …”
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Scale Development on the Effect of Social Media Influencers on Purchase Intention
Published 2024-06-01Subjects: “…social media influencer…”
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Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram
Published 2025-02-01Subjects: “…female social media influencers…”
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Media Influence and the Willingness to Buy Intangible Cultural Heritage Products: A Moderated Mediator Model
Published 2021-01-01“…Drawing on the literature of cultural identity, product involvement, and willingness to buy, this paper constructs and verifies the theoretical model of media influence-cultural identity-willingness to buy ICH products, with ICH product consumers as the objects. …”
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Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets.
Published 2025-02-01“…Adolescent obesity remains a public health concern, exacerbated by unhealthy food marketing, particularly on digital platforms. Social media influencers are increasingly utilized in digital marketing, yet their impact remains understudied. …”
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Social Media Influencers and Their Role in the Purchase Pattern of Products Among Females: Gender Aspects of Business Leadership in the Skincare Industry
Published 2024-10-01“…Therefore, this study analyzed social media influencers and their role in the purchase pattern of South African skincare products among female students at university. …”
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How Social Media Influencers Shape Consumer Perceptions and Buying Behavior at Inland Resorts: A Mixed-Methods Inquiry
Published 2025-01-01Subjects: “…Hospitality and tourism, Marketing, Social media influencers, Mixed-method, Philippines…”
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TO BUY OR NOT TO BUY: LANGUAGE AS A TOOL OF PERSUASION ON SOCIAL MEDIA
Published 2021-09-01Subjects: Get full text
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Aesthetic dentistry and ethics: a systematic review of marketing practices and overtreatment in cosmetic dental procedures
Published 2025-01-01Subjects: Get full text
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Pengaruh SMI Credibility dan Interaksi Parasosial terhadap Purchase Intention Produk Fashion Generasi Y di Instagram
Published 2022-01-01Subjects: Get full text
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Bibliometric analysis of social media persuasiveness and influence: a comprehensive review from 2010 to 2023
Published 2025-12-01Subjects: Get full text
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Caracterización sectorial y de género de los Influenciadores de Medios Sociales en X
Published 2025-01-01Subjects: Get full text
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Exposing the obscured influence of state-controlled media via causal inference of quotation propagation
Published 2025-01-01Subjects: Get full text
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Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model
Published 2023Subjects: “…social media marketing; electronic marketing; social media influence; small and medium enterprises (SMEs); structural equation modelling; moderating variables…”
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Political Processes in Mongolia and the Current Mongolian-Chinese Relationss
Published 2012-10-01“…Among these factors possible to note the balance of political powers, media influence, NGOs, economic and religion aspects. …”
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Adolescent TV Use
Published 2012-08-01“…However, in a new report from the Kaiser Family Foundation, researchers renamed this younger group as 'Generation M' to stand for media influence in their lives. Indeed, there are days that I wonder if my children can unplug from the many digital and electronic devices in their lives.” …”
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