A mixed methods exploration of self-presentation, authenticity, and role model function on Instagram: perspectives from female influencers in Germany by Daniel Zimmermann, Colleen Schneider, Kai Kaspar

“…IntroductionSocial media influencers focussing on beauty, fashion, and fitness topics (BFFI) are important opinion leaders on Instagram. …”
Get full text

Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions by Honya Ghasemi, Ramin Bashir Khodaparasti, Hooshmand Bagheri Garbollagh

“…ConclusionIt can be inferred that social media influencer marketing strategies should be tailored according to individual attributes, characteristics, and types of influencers. …”
Get full text

The Influencers and the Adoption of New Products: Model for the Influencer Marketing by Henen Oulhi

“… The current study aims to understand the role of social media influencers in the adoption of new products within Algerian society, utilizing Rogers' Diffusion of Innovations model as a framework. …”
Get full text