Popular Diets: Ketogenic Diet by Kelsey Gemmill, Daniela Rivero-Mendoza, Wendy J. Dahl

“…The ketogenic diet has become popular due to celebrity endorsement and social media influences. This new 4-page publication of the UF/IFAS Food Science and Human Nutrition Department explains the concepts behind this diet, explores the available menu, and examines whether this diet is safe and effective. …”
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Popular Diets: Ketogenic Diet by Kelsey Gemmill, Daniela Rivero-Mendoza, Wendy J. Dahl

“…The ketogenic diet has become popular due to celebrity endorsement and social media influences. This new 4-page publication of the UF/IFAS Food Science and Human Nutrition Department explains the concepts behind this diet, explores the available menu, and examines whether this diet is safe and effective. …”
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Factors influencing brands’ reputation on social media by Alves Joana, Teixeira Sara, Oliveira Zaila, Teixeira Sandrina

“…After statistical analysis using PLS-SEM, the results show that social media influencers contribute to brand reputation on social networks. …”
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Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside by Maichi Match Chen, Yan Dong, Jun Zhang, Guichun Qu, Zonglin Sun, Yanmei Jiang, Guili Hu

“…Using research methods such as literature review, case studies, and content analysis, this study adopts perspectives from the sociology of the body and feminist media studies to explore how female microcelebrities and social media influencers (SMIs) use their bodies to present authentic rural life. …”
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Case study of business model adaptation in the travel industry: targeting generation z by Erwin Iriyanto Siagian, Nurul Anisa

“…The results showed that the most effective strategy was marketing through collaboration with social media influencers, which significantly increased brand visibility and appeal to Generation Z, compared to other strategies such as mobile app development or data-driven service personalization. …”
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«Gamification» of crime – new challenge for the EU by Darya Yu. Bazarkina

“…Criminal recruiters often adopt language and communication styles similar to those of social media influencers. Illegal tasks can be presented as «challenges» or «missions», making them more attractive and less frightening to minors. …”
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Paylater as The Millennial Payment: Theory Planned Behavior by Susan Fatmawati, Eko Suwardi

“…Social pressure from relatives, the environment, and social media influences this motivation, along with their belief in their control over Paylater. …”
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A Qualitative Study of Digital Religious Influence: Perspectives from Christian, Hindu, and Muslim Gen Y and Gen Z in Mumbai, India by Clyde Anieldath Missier

“…This study addresses how religious affective content in digital media influences epistemic authority, social imaginaries, and religious beliefs. …”
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Effectiveness of Henan flood communication among opinion leaders on Douyin by Gan Liu, Mohamad Saifudin Mohamad Saleh, Miao Huang

“…The results demonstrated that social media influencers were the most active opinion leaders in disseminating flood information, with short videos between zero and 15 seconds as the most popular communication format. …”
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Mental maps and representations of the city centre of Thessaloniki by Olympia PAPAIOANNOU, Apostolos PAPAGIANNAKIS, Panagiotis A. HATZIPROKOPIOU

“…Human-centered factors, such as mental capacity, memories, emotional state, age, gender, as well as social-cultural ones, such as social media influences and prejudices, have a great significance on mental mapping. …”
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SOCIAL MEDIA AS AN ADVOCATE FOR SOCIAL JUSTICE IN NIGERIA: AN APPRAISAL OF FACEBOOK USERS IN EKITI STATE by Awosenusi Omolara Christianah, Awofadeju Peter Olayinka, Babatola Deborah Bukunmi

“…It also concludes that, social media influencer project issues related to social justice advocacy campaign, social issue and comic skit. …”
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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

“…Contrary to the popular usage of conventional celebrity endorsements, modern businesses are often turning to social media influencers for their brand marketing initiatives, using popular social media platforms. …”
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E-cigarettes on Instagram: Exploring vape content via an Australian vaping influencer by Jonine Jancey, Renee N. Carey, Becky Freeman, Tama Leaver, Katharina Wolf, Marilyn Bromberg, Kevin Chai, Stella Bialous, Phoebe Adams, Meghan Mcleod, Kahlia McCausland

“…Introduction Mounting evidence suggests that electronic cigarettes (e-cigarettes) are extensively promoted and marketed using social media, including through user-generated content and social media influencers. This study explores how e-cigarettes are being promoted on Instagram, using a case-study approach, and the extent to which Meta’s Restricted Goods and Services Policy (Meta’s policy) is being applied and enforced. …”
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Matrimonial rights and the expectations related to marriage in newspaper ads by the end of the 19th and early 20th centuries in Croatia by Lachner Višnja Z., Kordić Ljubica M.

“…The paper aims to present legal rules regulating men's and women's rights and duties relating to marriage but also to shed light on how communication between potential love partners or spouses through printed media influenced the social position and identity of women by analyzing relevant newspaper ads from legal, socio-psychological, and socio-linguistic points of view.…”
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Innovative approaches in marketing for the development of the tourism industry by Yuliia Stasiuk, Andrii Kobchenko

“…Influencer marketing, where travel bloggers and social media influencers share their experiences, has proven to be highly effective. …”
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A thematic analysis of UK COVID-19 vaccine hesitancy discussions on Twitter by Reeshma Jameel, Sheila Greenfield, Anna Lavis

“…Previous research has shown that Twitter/ X is used by the UK public to engage with public health announcements and that social media influences public opinions of vaccines, including COVID-19 vaccines, globally. …”
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Presenting a model based on media and social networks in the management of intelligent electricity consumption by Ahmad shojaee arzaneee, Mohamad Hemati, Ali akbar Amin beydokhti

“…Asgharzadeh et al, (2023) investigated the use of social media influencers in the behavior of consumers in the luxury cosmetics industry. …”
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Children's digital privacy on fast-food and dine-in restaurant mobile applications. by Christine Mulligan, Grace Gillis, Lauren Remedios, Christopher Parsons, Laura Vergeer, Monique Potvin Kent

“…Children are targeted by unhealthy food marketing on digital media, influencing their food preferences, intakes and non-communicable disease risk. …”
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The interaction of Adipose Derived Stem Cells and Breast Cancer by Natasha Cunningham, Ava O'Meara, Cathy L. Brougham

“…Methods: Proliferation assays were carried out to demonstrate how ADSC conditioned media influenced BC cell lines MDA-MB-231, SKBR3, and T47D. …”
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Usage of Social Media Marketing on the Performance assessment of SMES in Uganda: A Case Study of Kabale Municipality by Charity, Kiconco

“…The study findings on the effect of perceived usefulness of social media platforms on the performance of SMEs obtained responses on how social media influences buying decisions, increases the engagement of business owners with customers, influences electronic commerce, and leads to easy modifications in marketing processes. …”
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