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42161
Providing a model of emotional and rational appeals in video marketing based on social networks
Published 2024-11-01“…Excitement is one of the necessary elements to achieve attention in video marketing in such a way that "The customer's decision-making journey in video marketing begins with a video ad" (Maenhout, 2023), and only does positive emotions that affect the audience's attention, but negative stimuli also play an important role in attracting the viewer's attention (Vaish et al, 2008) (Rozin & Royzman, 2001).The engagementCrane & Sornette (2008) were the first people who introduced the term "engagement" in today's sense as a valuable tool for measuring the effectiveness of video marketing, in their definition: "audience engagement in video is a chance to share video and increase the number of visits" (Crane & Sornette, 2008).Dong et al, (2023) investigated the four main factors of short branded video content (content matching, informational relevance, storytelling, and emotionality), customer engagement (likes, comments, and shares) as well as the moderating effect of publication time (morning). …”
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42162
Villa d’époque romaine et habitat médiéval à Mont-Saint-Jean (Sarthe) : bilan des recherches 2008-2020
Published 2022-12-01“…It was mainly expressed through the extension of the pars urbana’s northern pavilions, which were also linked by a gallery measuring over 70 m long.In the agricultural courtyard, the annexes identified are related to cereal farming, with two barns and two possible mills (originally animal-drawn, and subsequently hydraulic). …”
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42163
Presenting the model of customer participation with brands in social media with emphasis on cultural differences
Published 2024-06-01“…Theoretical Framework Customer involvement Customer participation is a key link to several measures of company success, including increasing revenue and customer loyalty and profitability. …”
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42164
The learning process of physical education lessons in education through virtual education
Published 2024-09-01“…Extended abstract Introduction Various studies of the effects of school closures on the spread of influenza or epidemics show that school closures can be a useful control measure, although the effectiveness of school closures in schools is often low. …”
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42165
Spatial Analysis of Factors Affecting the Formation of Smart Rural Tourism (Case Study: Tourism-Oriented Villages in Eastern Kermanshah Province)
Published 2024-09-01“…The one-sample t-test was used to measure the level of smart rural tourism according to the type of data, drawing from Pearson correlation tests. …”
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42166
Designing a model to improve the behavior of Iranian handicrafts e-commerce customers by increasing customer trust
Published 2024-09-01“…E-commerce and information technology are measured by evaluating the value of their business; the more the company gains positive value and trust, the more buyers it attracts (Alam & Osly, 2021). …”
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42167
Identification and analysis of drivers affecting the maturity of knowledge management in Tehran Municipal Sports Organization
Published 2024-09-01“…. Allocating sufficient resources to knowledge management activities, ensuring the availability of resources when investing in the field of knowledge management and providing sufficient time to employees will be appropriate measures to improve the maturity of financial and time resources to perform knowledge activities.…”
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42168
Explaining the model of value creation of tax income and gross domestic product based on tax system reforms
Published 2024-09-01“…The low ratio of taxes to GDP in recent decades has caused taxes to play a small role in the country's economy despite all the measures and efforts, so in this research we are looking for an answer to the question: What is the pattern of value creation from tax revenue and gross domestic product based on tax system reforms? …”
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42169
Possible scenarios of sustainable supply chain in dairy industry with future research approach
Published 2024-09-01“…During this period, the necessary measures will be investigated for the use of sustainable supply chain management to improve environmental, social and economic performance (Moalem et al, 2022).Elyasi & Teimoury (2023) presented a model for applying the meta-method of critical systems to improve sustainability in the supply chain of agricultural products in Iran (focusing on the sustainable supply chain of rice). …”
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42170
Applying the metacombination approach in order to design the native model of new product development
Published 2024-12-01“…Early activities focus on searching for potential socio-economic impact research in deep technology, developing a business case, market analysis, and strategy for problem-solution fit; and then moving into a build-measure-learn activity with an authentic learning feedback loop. …”
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42171
Evaluating the level of digitalization of the innovation process with artificial intelligence approach in the digital transformation of knowledge-based companies
Published 2025-02-01“…Abstract The purpose of this research is to design a model to evaluate the level of digitization of the innovation process centered on artificial intelligence in knowledge-based companies, so that the digital maturity of the innovation process in an organization can be measured. The results of 188 indicators were distributed in the form of a 5-point Likert questionnaire and by Delphi method in two times among 18 experts in this field. …”
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42172
Exploring the processes controlling secondary inorganic aerosol: evaluating the global GEOS-Chem simulation using a suite of aircraft campaigns
Published 2025-01-01“…In particular, ammonia observations are not often included in aircraft<span id="page772"/> campaigns, and more routine measurements would help constrain sources of SNA model bias. …”
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42173
Presenting the model of work and technology curriculum in secondary schools of Fars province
Published 2024-11-01“…The curriculum deals with the learning outcomes and not only with the predetermined goals but also with the results because the results - in the evaluation position - can include things other than the intended goals and results, and different people may be affected by the set of predetermined measures in different ways (Gholami et al, 2019). Work and technology education in curriculum planning Vocational training can be the main part of the curriculum with a part of the graduation course or a part of other courses. …”
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42174
Investigating the impact of variety of e-retail delivery service options on customer retention
Published 2024-09-01“…According to the results of the research, the following suggestions are presented: The development of human resources and the system of hiring people in the units for sending goods to remote areas can determine the best method for each area. Measuring the satisfaction of customers in every rural and urban sector and receiving their suggestions to improve the condition of sending goods can affect their satisfaction.…”
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42175
Petrology of Oligocene Lalehzar igneous rocks in the southeast of Saveh-Naein-Jiroft magmatic belt
Published 2024-12-01“…Sr, Rb, Sm and Nd isotopes were measured by a Thermo Fisher Scientific Triton Plus multi-collector thermal ionization mass spectrometer (TIMS). …”
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42176
Leveraging Local Community Capacities for Sustainable Security: A Case Study of the Border Villages in Darmiyan and Sarbisheh Counties
Published 2024-09-01“…The main components of the research included collaborative capacities, social trust, cohesion, and social solidarity, which were measured through 33 Likert-scale items (5 options). …”
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42177
The relationship between factors affecting the development of industrial startups using methodology Fuzzy cognitive mapping
Published 2025-02-01“…Government policies and weakness in policymaking, despite efforts and valuable measures, are still challenges for the growth of industrial startups. …”
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42178
The moderating effect of self-efficacy on the relationship between parents and children and academic participation, considering the mediating variable of learning adaptation among...
Published 2024-09-01“…Also, the adaptability of learning has been expressed by taking measures to meet the academic needs of students and adapting to the educational environment. …”
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42179
Glaucoma "landscape" in Russia, CIS and Eastern European countries: what has changed over 15 years?
Published 2023-06-01“…</p> <p> <b>Results</b>: tonometry with Maklakov and Goldmann tonometers is still considered the gold standard for measuring intraocular pressure (IOP) (95% of cases). …”
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42180
Estimates for the green function and existence of positive solutions for higher-order elliptic equations
Published 2006-01-01“…Next, we aim at proving the existence of positive continuous solutions for the following polyharmonic nonlinear problems <mml:math alttext="$(-Delta )^{pm}u=h(cdot,u)$"> <mml:msup> <mml:mrow> <mml:mo>(</mml:mo> <mml:mrow> <mml:mo>−</mml:mo> <mml:mi>∆</mml:mi> </mml:mrow> <mml:mo>)</mml:mo> </mml:mrow> <mml:mrow> <mml:mi>p</mml:mi> <mml:mi>m</mml:mi> </mml:mrow> </mml:msup> <mml:mi>u</mml:mi> <mml:mo>=</mml:mo> <mml:mi>h</mml:mi> <mml:mrow> <mml:mo>(</mml:mo> <mml:mrow> <mml:mo>‧</mml:mo> <mml:mo>,</mml:mo> <mml:mi>u</mml:mi> </mml:mrow> <mml:mo>)</mml:mo> </mml:mrow> </mml:math>, in <mml:math alttext="$D$"> <mml:mi>D</mml:mi> </mml:math> (in the sense of distributions), <mml:math alttext="$lim_{|x| ightarrow 1} ((-Delta)^{km}u(x)/(1-|x|)^{m-1})=0$"> <mml:msub> <mml:mtext>lim</mml:mtext> <mml:mrow> <mml:mrow> <mml:mo>|</mml:mo> <mml:mi>x</mml:mi> <mml:mo>|</mml:mo> </mml:mrow> <mml:mo>→</mml:mo> <mml:mn>1</mml:mn> </mml:mrow> </mml:msub> <mml:mrow> <mml:mo>(</mml:mo> <mml:mrow> <mml:mrow> <mml:mrow> <mml:msup> <mml:mrow> <mml:mrow> <mml:mo>(</mml:mo> <mml:mrow> <mml:mo>−</mml:mo> <mml:mi>∆</mml:mi> </mml:mrow> <mml:mo>)</mml:mo> </mml:mrow> </mml:mrow> <mml:mrow> <mml:mi>k</mml:mi> <mml:mi>m</mml:mi> </mml:mrow> </mml:msup> <mml:mi>u</mml:mi> <mml:mrow> <mml:mo>(</mml:mo> <mml:mi>x</mml:mi> <mml:mo>)</mml:mo> </mml:mrow> </mml:mrow> <mml:mo>/</mml:mo> <mml:mrow> <mml:msup> <mml:mrow> <mml:mrow> <mml:mo>(</mml:mo> <mml:mrow> <mml:mn>1</mml:mn> <mml:mo>−</mml:mo> <mml:mrow> <mml:mo>|</mml:mo> <mml:mi>x</mml:mi> <mml:mo>|</mml:mo> </mml:mrow> </mml:mrow> <mml:mo>)</mml:mo> </mml:mrow> </mml:mrow> <mml:mrow> <mml:mi>m</mml:mi> <mml:mo>−</mml:mo> <mml:mn>1</mml:mn> </mml:mrow> </mml:msup> </mml:mrow> </mml:mrow> </mml:mrow> <mml:mo>)</mml:mo> </mml:mrow> <mml:mo>=</mml:mo> <mml:mn>0</mml:mn> </mml:math>, for <mml:math alttext=" $0leq kleq p-1$"> <mml:mn>0</mml:mn> <mml:mo>≤</mml:mo> <mml:mi>k</mml:mi> <mml:mo>≤</mml:mo> <mml:mi>p</mml:mi> <mml:mo>−</mml:mo> <mml:mn>1</mml:mn> </mml:math>, where <mml:math alttext="$D=B$"> <mml:mi>D</mml:mi> <mml:mo>=</mml:mo> <mml:mi>B</mml:mi> </mml:math> or <mml:math alttext="$Backslash {0}$"> <mml:mi>B</mml:mi> <mml:mo></mml:mo> <mml:mrow> <mml:mo>{</mml:mo> <mml:mn>0</mml:mn> <mml:mo>}</mml:mo> </mml:mrow> </mml:math> and <mml:math alttext="$h$"> <mml:mi>h</mml:mi> </mml:math> is a Borel measurable function on <mml:math alttext="$Dimes (0,infty )$"> <mml:mi>D</mml:mi> <mml:mo>×</mml:mo> <mml:mrow> <mml:mo>(</mml:mo> <mml:mrow> <mml:mn>0</mml:mn> <mml:mo>,</mml:mo> <mml:mi>∞</mml:mi> </mml:mrow> <mml:mo>)</mml:mo> </mml:mrow> </mml:math> satisfying some appropriate conditions related to <mml:math alttext="$mathcal{J}_{m,n}^{(p)}$"> <mml:msubsup> <mml:mi>𝒥</mml:mi> <mml:mrow> <mml:mi>m</mml:mi> <mml:mo>,</mml:mo> <mml:mi>n</mml:mi> </mml:mrow> <mml:mrow> <mml:mrow> <mml:mo>(</mml:mo> <mml:mi>p</mml:mi> <mml:mo>)</mml:mo> </mml:mrow> </mml:mrow> </mml:msubsup> </mml:math>.…”
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