MEDIA CONVERGENCE AS A HALLMARK OF MODERN MARKETING COMMUNICATION by Ewa Badzińska

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The relations between external and internal marketing communications by Anna Rogala

Subjects: “…marketing communications…”
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Strategic approach to the planning of promotional activities by Cogoljević Vladan

Subjects: “…integrated marketing communications…”
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Negative effects of humor in marketing communications by Baltezarević Ivana, Baltezarević Radoslav

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Bütünleşik Pazarlama İletişiminde Tüketicilerin Yüksek-Düşük Fiyat Algılarının Analizi by Cemalettin Demireli, Safiyye Akay

Subjects: “…marketing communications…”
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ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS by V. Zhukov, M. Zhukova

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INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS by V. Starostin, V. Chernova

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Development of interaction management tools in B2B markets by M. V. Orlova, V. V. Orlov

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Features of using artificial intelligence in companies’marketing communications by K. A. Arzhanova, L. D. Pisklakova

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INSTITUTIONAL MARKETING COMMUNICATIONS IN ROLE OF ATTRACTING FOREIGN DIRECT INVESTMENTS TO BOSNIA AND HERZEGOVINA by Mustafa Sinanagić, Beriz Čivić, Alma Kamarić

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INSTITUTIONAL MARKETING COMMUNICATIONS IN ROLE OF ATTRACTING FOREIGN DIRECT INVESTMENTS TO BOSNIA AND HERZEGOVINA by Mustafa Sinanagić, Beriz Čivić, Alma Kamarić

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Improving the model of digital marketing communication on the example of a funeral service agency by P. Yu. Tazov

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Changing approaches to interactive marketing communications due to the development of 5G technology by L. G. Akhmaeva

Subjects: “…interactive marketing communications…”
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Marketing of art spaces: essence, characteristics, prospects by P. Yu. Tazov

Subjects: “…marketing communications…”
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The role of digital technologies in increasing the competitiveness of branded products by N. V. Kokoreva, E. V. Krasnov, S. A. Silina

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Regional brand: the essence and formation model by V. A. Klimenko, E. A. Chudinova, T. I. Bannikova, I. O. Dydykin

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USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE by L. G. Akhmaeva

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Features of consumer behaviour in the sphere of fast food catering on the Moscow market by A. N. Timokhovich, A. A. Bekreneva

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Technologies for personalization of brand marketing communications using artificial intelligence by A. N. Timokhovich, O. S. Bulycheva

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SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE by N. Starykh, N. Lazutova

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