The evolution of marketing communication by Dalmé Mulder

Subjects: “…marketing communication…”
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Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein by Ilse Niemann-Struwig, Andrea Crystal, Anské Grobler

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Digital marketing communication strategy in the post-pandemic of the Indonesian tourism by Tri Waluyo

Subjects: “…digital marketing strategy, marketing communication, indonesian tourism, post-pandemic…”
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Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices by Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Mohammad Al-Ma'aitah, Bara Asfour, Muhammad Alshurideh

Subjects: “…Environmental Marketing Communication, Consumer Behaviour, Sustainable Marketing, Business, Environment Promotion…”
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IMPLEMENTATION OF GENERATIVE AI AS TOOL FOR MARKETING COMMUNICATION SEMINARS IN UNIVERSITIES by Radek Turčáni

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The Communication Objectives of Sport Sponsorships by George Angelopulo, Nina Overton

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Interactive Marketing by Peter Schafer

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Theoretical Guidelines for Social Media Marketing Communication by Charmaine du Plessis

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CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE by Ferdi Akbıyık, Ömer Kürşad Tüfekci

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A guideline for the strategic implementation of social media messaging within a marketing communication context by Ewoudt Cloete, Lida Holtzhausen

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The role of product placement in feature films and broadcast television programme by De la Rey van der Waldt

Subjects: “…marketing communication strategy…”
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THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA by M. Simakina

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Postfeminist Bir Pazarlama Stratejisi Olarak Femvertising: Nike, Molped ve Elidor Reklamları Örneği by Nilay Tan Çakır, Elzem Seren Dinç Kırlı

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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

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ONLINE VS TRADITIONAL; MARKETING CHALLENGE IN THE TELECOM MARKET IN BOSNIA AND HERZEGOVINA by Tarik Zaimović, Adnan Suturović

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Consumer Information-seeking for Social Products by Peter Schafer, Nina Overton

Subjects: “…marketing communication…”
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Communicating to prospective students through appropriate sources of information by Melanie Wiese, Yolanda Jordaan, Cornelius van Heerden

Subjects: “…student-focused marketing communication…”
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Communication noise of product innovation promotion process by I. Yu. Aleksandrova

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MEDIA CONVERGENCE AS A HALLMARK OF MODERN MARKETING COMMUNICATION by Ewa Badzińska

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The relations between external and internal marketing communications by Anna Rogala

Subjects: “…marketing communications…”
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