The evolution of marketing communication by Dalmé Mulder

Subjects: “…marketing communication…”
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Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein by Ilse Niemann-Struwig, Andrea Crystal, Anské Grobler

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STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO by Windo Chandra Siahaan, Yan Hendra, Armansyah Matondang

Subjects: “…marketing communication, promotion mix, image…”
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THE APPLICATION OF DIGITAL MARKETING COMMUNICATION IN FACING THE PHENOMENON OF TIKTOK SHOPPERTAINMENT AS A MARKETING COMMUNICATION STRATEGY FOR UMKM by Pakpahan J.P., Avina D.A.A.

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Digital marketing communication strategy in the post-pandemic of the Indonesian tourism by Tri Waluyo

Subjects: “…digital marketing strategy, marketing communication, indonesian tourism, post-pandemic…”
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Digital Marketing Strategy and App-Based Investment Systems: Empowering Gen Z Investment Interest by Lucky Radi Rinandiyana, Tine Badriatin, Asep Budiman, Ali Subrata

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Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices by Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Mohammad Al-Ma'aitah, Bara Asfour, Muhammad Alshurideh

Subjects: “…Environmental Marketing Communication, Consumer Behaviour, Sustainable Marketing, Business, Environment Promotion…”
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THEORETICAL ASPECTS OF CORPORATE COMMUNICATION AND ITS COMPONENTS by Edi Luketa

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From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing by Mateusz Kiljańczyk, Agnieszka Kacprzak

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Racionalita komunikačnej odozvy podniku ako základ posilňovania community managementu v online prostredí by Adam Madleňák

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IMPLEMENTATION OF GENERATIVE AI AS TOOL FOR MARKETING COMMUNICATION SEMINARS IN UNIVERSITIES by Radek Turčáni

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The Communication Objectives of Sport Sponsorships by George Angelopulo, Nina Overton

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Interactive Marketing by Peter Schafer

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Theoretical Guidelines for Social Media Marketing Communication by Charmaine du Plessis

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CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE by Ferdi Akbıyık, Ömer Kürşad Tüfekci

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Bütünleşik Pazarlama İletişimi: Konya İli Örneği by Betül Garda

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A guideline for the strategic implementation of social media messaging within a marketing communication context by Ewoudt Cloete, Lida Holtzhausen

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The role of product placement in feature films and broadcast television programme by De la Rey van der Waldt

Subjects: “…marketing communication strategy…”
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THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA by M. Simakina

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Postfeminist Bir Pazarlama Stratejisi Olarak Femvertising: Nike, Molped ve Elidor Reklamları Örneği by Nilay Tan Çakır, Elzem Seren Dinç Kırlı

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