The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions by Kreicbergs Toms

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Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria by NWANKWO Cosmas Anayochukwu, KANYANGALE MacDonald Isaac

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The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye by Mustafa Paksoy H., Durmaz Yakup, Dilek Özbezek B., Çopuroğlu Filiz

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Overview of Attempts to Measure The Gig Economy with Considering The Role of Data in Making Managerial Decisions by ZELMA Emil

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Empirical insights into traditional and AI-enhanced interactive narratives based on children’s fables by Świerczyńska-Kaczor Urszula

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Can green attitude complement the influence of green marketing on green purchase intention for fast food products? by Hermanto Hermanto, Astuti Widji, Sugito Pudjo, Triatmanto Boge

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Marketing auteurism: the vanishing industry model behind Pedro Almodóvar’s success in the US by Jennifer Green

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