HİZMET SEKTÖRÜNDE MÜŞTERİ BAĞLILIĞININ ÖNEMİ ve MÜŞTERİ BAĞLILIĞININ SAĞLANMASINDA İLİŞKİ PAZARLAMASININ ROLÜ (Banka İşletmelerinde Bir Uygulama) by Mustafa TANYERİ, Süleyman BARUTÇU

Subjects: Get full text

Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust by Muhammad Aldi, Whisnu Adisaputra

Subjects: Get full text

Analysis of the impact of the quality of service to the elderly on their loyalty through a Memorable experience and satisfaction among the elderly in 5-star hotels in Mashhad. by tina ezazi, vajihe hoshyar

Subjects: Get full text

The role of digital technologies in increasing the competitiveness of branded products by N. V. Kokoreva, S. A. Silina

Subjects: Get full text

Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty by Suyanto Suyanto, Widarto Rachbini, Harimurti Wulandjani, Aully Grashinta, Emi Rahmawati

Subjects: “…Electronic Customer Relationship Management, Hedonic Browsing, Utilitarian Browsing, e-Satisfaction, e-Loyalty, Online Shopping…”
Get full text

Сreating a mechanism for broadcasting corporate culture norms and internal PR in order to increase employee engagement by O. S. Suvalov, T. V. Suvalova

Subjects: Get full text

MÜŞTERİ ODAKLILIK, MARKA GÜVENİLİRLİĞİ VE YEREL PERAKENDE SADAKATİ İLİŞKİSİ by Yunus Güler

Subjects: “…local retail loyalty…”
Get full text

Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

Subjects: Get full text

FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS by V. Kolobkova, D. Suvorova

Subjects: Get full text

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty by Tanty Sondari, Nur Zeina Maya Sari, Ayke Nuraliati

Subjects: Get full text

The Effect Of After-Sales Services Quality, Customer Ratings And Reviews Towards Customer Purchase Intention And Customers Loyalty Through Customers Satisfaction As Intervening Var... by MOHAMMED FATEH ALRAHMAN ALI RABBAD

Subjects: “…: after sales services quality, customer ratings and reviews, customer purchase intention, customer loyalty, customer satisfaction…”
Get full text

Assessment of the maturity level of the customer relationship management system by V. I. Abramov, D. A. Churkin

Subjects: Get full text

CURRENT TOOLS FOR MANAGING SOCIAL DEVELOPMENT OF LARGE COMPANIES’ PERSONNEL by T. V. Suvalova, P. O. Masyukova

Subjects: Get full text

TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET by A. N. Krylov, G. P. Kuzina, A. I. Mozgovoy

Subjects: Get full text

Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business by V. A. Kolobkova, A. A. Semenova

Subjects: Get full text

TRUST AND ECONOMIC SATISFACTION AS ANTECEDENTS, AND LOYALTY AS OUTCOME, OF SMALL BUSINESS CUSTOMERS’ COOPERATION AND COORDINATION IN BANKING RELATIONSHIPS by Russell KAMPANI, Pierre MOSTERT, Michelle Caroline VAN DER MERWE

Subjects:

MARKA İMAJI VE FİYAT ALGISININ MARKA GENİŞLEMESİNE YÖNELİK TUTUM ÜZERİNDEKİ ETKİSİNDE MARKA SADAKATİNİN ARACILIK ROLÜ by Ali Köroğlu

Subjects: Get full text

The Relevance of Cognitive and Affective Factors to Explain the Acceptance of Blockchain Use: The Case of Loyalty Programmes by Mar Souto-Romero, Mario Arias-Oliva, Jorge de Andrés-Sánchez, Miguel Llorens-Marín

Subjects: Get full text

PRIORITIES OF INNOVATIVE DEVELOPMENT IN ORGANIZATIONS OF SPORT INDUSTRY by K. Tunik, V. Ustinov

Subjects: Get full text

DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: Get full text