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    The planning process for marketing a service about to enter a foreign market: a concept case study by Blaženko Perić, Tanja Winter, Marcel Piskač, Ajla Rizvan, Neven Mehun, Tina Vukasović

    Published 2024-06-01
    Subjects: “…marketing strategy, international expansion, market localization, cultural sensitivity, competitive advantage…”
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    Article
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